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Official qualification
Madrid
At UAX we accompany you step by step so that, from day one, you not only learn digital marketing, but also become a real architect of high-impact strategies. Thanks to our cutting-edge technological training and real projects with leading companies, you will master tools such as UX Design, advanced analytics and intelligent automation. Our Marketing Degree, including UX Certificate by Google, has a 93% employability rate.
Because you study marketing applied to the real market through practical UAX Makers projects.
The world of digital marketing is evolving at unprecedented speed, driven by AI, Big Data and the urgency of authentic connection. Are you ready to lead this transformation?
In UAX's Bachelor in Marketing, we fuse business acumen with the most disruptive technologies to help you master the impactful strategies that the market demands. From artificial intelligence to data analysis, we train you to:
Get ready to be the professional who redefines the rules of the game and transforms the future of brands!
UAX is a member of AACSB, the largest global business education alliance. This linkage with leading institutions in more than 100 countries guarantees internationally recognised degrees of excellence and high employability.
Companies are part of your day-to-day life on campus. You will participate in innovation projects, they will certify your skills and offer you internships from the first year. Companies such as Avanade, CIMPA and Sener are already developing talent and projects with our students.
Train with a solid knowledge base in business and technology, allowing you to transition to a professional future where you can make an impact:
The educational model has been developed together with more than 50 leading companies such as Deloitte, Microsoft, Coca Cola, Telefónica, IBM, etc. Find out about your study plan below:
*Students from 2nd year onwards will follow the current syllabus for the year 2021-2022 which you can consult here*.
Grado en Marketing
Primer Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0121600 | Comunicación Oral y Escrita | FB | 6 |
| C0121601 | Ecosistema y Transformación Digital | FB | 6 |
| C0121602 | Historia del Marketing y la Sociedad | FB | 6 |
| C0121603 | Introducción al Marketing | FB | 6 |
| C0121604 | Organización y Administración de Empresas | FB | 6 |
| TOTAL: | 30 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0121605 | Creatividad y pensamiento disruptivo en el Marketing | FB | 6 |
| C0121606 | Fundamentos de la Inteligencia de Negocio | FB | 6 |
| C0121607 | Informática Aplicada | FB | 6 |
| C0121608 | Macroeconomía | OB | 6 |
| C0121609 | Matemáticas Empresariales | OB | 6 |
| TOTAL: | 30 | ||
Segundo Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0221600 | Análisis y visualización de datos | OB | 6 |
| C0221601 | Derecho de la Empresa | OB | 6 |
| C0221602 | Marketing Estratégico | OB | 6 |
| C0221603 | Microeconomía | OB | 6 |
| C0221604 | Operaciones de Inversión y Financiación | OB | 6 |
| TOTAL: | 30 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0221605 | Comportamiento del Consumidor | OB | 6 |
| C0221606 | Estadística Empresarial | OB | 6 |
| C0221607 | Habilidades Directivas | FB | 6 |
| C0221608 | Inglés para los negocios/English for Business | FB | 6 |
| C0221609 | Plan de Marketing | OB | 6 |
| TOTAL: | 30 | ||
Tercer Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0321600 | Comercio electrónico/ E-commerce | OB | 6 |
| C0321601 | Distribución y Logística/ Distribution and Logistics | OB | 6 |
| C0321602 | Métodos de Investigación de Mercados/ Market Research Methods | OB | 6 |
| C0321603 | Políticas de Producto y Precio/ Product and Pricing Policies | OB | 6 |
| C0321604 | Retail Marketing / Retail Marketing | OB | 6 |
| TOTAL: | 30 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0321605 | Comunicación Integral de Marketing / Integrated Marketing Communication | OB | 6 |
| C0321606 | Dirección de ventas y negociación/ Sales management and negotiation | OB | 6 |
| C0321607 | Marketing aplicado a los dispositivos móviles/Marketing applied to mobile devices | OB | 6 |
| C0321608 | Marketing Internacional / International Marketing | OB | 6 |
| TOTAL: | 24 | ||
ASIGNATURAS OPTATIVAS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 6 | |
| TOTAL: | 6 | ||
Cuarto Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421600 | CRM y servicio al cliente/CRM and customer service | OB | 6 |
| C0421601 | Gestión de Comunidades Virtuales y Redes Sociales/Management of Virtual Communities and Social Networks | OB | 6 |
| C0421602 | Medición y Analítica Web / Measurement and Web Analytics | OB | 6 |
| C0421603 | Simulador empresarial de Marketing/Business Marketing Simulator | OB | 6 |
| TOTAL: | 24 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421604 | Prácticas Académicas Externas 1/External Academic Internships 1 | OB | 12 |
| C0421605 | Trabajo Fin de Grado | OB | 6 |
| TOTAL: | 18 | ||
ASIGNATURAS OPTATIVAS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 18 | |
| TOTAL: | 18 | ||
Lista de Asignaturas Optativas
ASIGNATURAS ANUALES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421637 | Derecho Financiero y Tributario | OP | 12 |
| C0421638 | Derecho Mercantil | OP | 12 |
| TOTAL: | 24 | ||
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0421630 | Gestión de Marcas/Brand Management | OP | 6 |
| C0421631 | Marketing de Servicios/Services Marketing | OP | 6 |
| C0421632 | Marketing Directo y Relacional/Direct and Relationship Marketing | OP | 6 |
| TOTAL: | 18 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| C0321630 | Coaching y Desarrollo Profesional / Coaching and Professional Development | OP | 6 |
| C0321631 | Organización de Eventos/Organization of events | OP | 6 |
| C0421633 | Comunicación en Segunda Lengua Extranjera | OP | 12 |
| C0421634 | Marketing Experiencial | OP | 6 |
| C0421635 | Planificación de Medios Publicitarios/Advertising Media Planning | OP | 6 |
| C0421636 | Prácticas Académicas Externas 2/External Academic Internships 2 | OP | 12 |
| TOTAL: | 48 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
International placements: As a student at UAX Business and Tech you will have the opportunity to undertake international placements at leading universities in key destinations such as the USA, London, China, Germany and Canada, among others.
These are some of the international universities where you will be able to do international internships:
International Internships: Students of the Bachelor's Degree in Marketing will be able to carry out international internships in countries such as the USA, UK, Germany or Asian countries such as China, South Korea or Japan among others.
Studying the Marketing degree you will be trained by more than 95% of lecturers who combine teaching with professional activity in leading companies such as Iluion, Demometrica or Sigma Dos.
Head of Studies of the Bachelor's Degree in Marketing and Director of the Master's Degree in Digital Marketing at UAX. Digital strategy consultant. With professional experience in public administrations and private companies, he has been responsible for Digital Marketing at ILUNION. His areas of research are related to marketing, reputation, digital presence and AI. |
PhD in Information Sciences from the UCM, with 33 years of teaching and departmental management experience in public and private universities. Specialist in Marketing and Advertising Strategic Planning. Her main area of research has been the evaluation of professional competences in university students. At the same time, she has worked as a marketing and communication consultant for companies and organisations such as the Tourism Consortium of the Sierra Oeste de Madrid and several local councils, creating tourist maps, guides and promoting initiatives that encourage sustainable tourism. She currently runs her own tourist flat company and works as a consultant. |
Marketing, communication and advertising professional with more than 25 years of work experience and 20 years of teaching experience. She holds a Master's degree in Advertising from the ICAI-ICADE business school and a degree in Sociology, specialising in Marketing and Advertising, from the University of Alicante, as well as numerous degrees and courses in Marketing from renowned business schools. Her professional experience has been linked to the world of advertising agencies, working in leading agencies. She is currently the Commercial and Marketing Director of the newspaper El Español in Alicante, a digital native newspaper linked to Pedro J Ramírez. |
Graduate in Law from the UNED, Master's Degree in Access to the Legal Profession through the Universidad Rey Juan Carlos (URJC). He began his career as a professional in a law firm specialising in cybercrime, developing his career there for four years, during which time he acquired skills and knowledge in the field, which has led him to become a specialist in this area today. At present, he has set up his own office, where he continues to specialise in Cybercrime and Data Protection, and at the same time he is studying for a university doctorate. |
Graduate in Audiovisual Communication and Master in Business Management, expert in executive and team coaching (PCC certification by ICF). Currently, executive coach and expert in Communication at Better Up, lecturer in Coaching and Professional Development, Human Resources Management and Management Skills at UAX, and researcher in stress management, with experience in consultancy for companies and leaders. |
Consultant specialising in marketing, market research and brand strategy. With experience in agencies and strategic projects, he has led initiatives in several different fields and sectors. His approach combines research methodologies with creative strategies to drive effective results. |
PhD in Political Science and International Relations from the UCM. D. in Political Science and International Relations from UCM. She is a doctor accredited by Aneca. She specialises in lobbying and has published numerous articles in academic journals and book chapters on the subject, and has participated in international conferences on the subject. |
Operations Manager currently working in "The candy and the toy factory", with a degree in Industrial Engineering and Executive MBA, specialised in the areas of production, quality, maintenance and logistics. Solid experience in working in multi-plant projects and business management, as well as in the definition of financial KPI's. |
CEO of Vivofácil, leads a team of more than 3,500 employees dedicated to the care of people, pets and goods. With an extensive background in leadership and management, his strategic vision has driven the growth of the companies in which he has collaborated. He holds 9 postgraduate degrees from international business schools and is currently an external advisor to Fagor Electrodomésticos, as well as a lecturer in Commercial Management and Marketing in several postgraduate and undergraduate Master's degrees. He is an expert in strategy, business, technology, data and marketing. |
Head of Marketing at Esradio and Libertad Digital. She has more than five years of experience implementing digital strategies in journalistic companies and the financial sector. She is also a PhD student at the UCM researching AI applied to journalism. |
She has a degree in Fine Arts with a specialisation in Design, a degree in Graphic Design, Web Design and Digital Marketing, and a Master's degree in Teacher Training. Currently, she is in charge of Digital Marketing in a marketplace specialised in motor sports. |
Degree in Advertising and Public Relations and Master in Advertising Creativity and E-Commerce from the UFV. Master in Advertising Creativity at Creactiva. More than 15 years of experience in Creativity and Digital Marketing. Currently teaching at UAX and leading ME GUSTA LA IDEA, a digital agency specialising in strategy and creativity. |
PhD in Communication specialising in Digital Transformation applied to innovation projects in university education. Researcher on the influence of social networks on the decision-making process, human behaviour and social trends. Previous experience in the implementation of digitalisation projects in companies in the tourism sector. |
See the complete list of the faculty of the Bachelor's Degree in Marketing
Explore and master the digital tools that transform the marketplace. During the degree, you'll work with leading applications that will prepare you for real industry challenges:
UAX MAKERS
Carry out real projects with companies. The UAX Makers model is based on the collaborative work of students who coordinate to respond to a real project. To do this, we bring together profiles from different degrees, encouraging diversity of approaches and teamwork as the keys to achieving the best possible solution.
Hear first-hand about the experiences of companies and students, be inspired by the creativity and ingenuity of our maker projects and discover what life is like on our campus, full of activities and events for all tastes.
The meeting point for technology, business and students in the heart of Madrid
Everything you need to excel in your professional future
Professional staff
Meet some of your teachers
Scholarships and Grants to study at UAX
We know that studying is an investment. That's why we want to eliminate economic barriers and make it easy for you. Fill in the form and discover, with the help of our advisors, the scholarships, agreements and personalised grants that best suit your situation.
Comunidad de Madrid
Ayudas para alumnos con discapacidad igual o superior al 33% que cursen estudios en las universidades o centros superiores de enseñanzas artísticas de la Comunidad de Madrid.
Ministerio de Educación, Formación Profesional y Deportes
Conoce la información sobre las becas y ayudas convocadas por el ministerio de educación, formación profesional y deporte, según los diferentes tipos y niveles de enseñanza.
Atracción al Talento Investigador Predoctoral
Apoyo financiero para estudiantes sobresalientes que quieran desarrollar investigaciones innovadoras y contribuir al avance del conocimiento en sus disciplinas.
Estudiantes de Iberoamérica
Programa dirigido a ciudadanos iberoamericanos o extranjeros con residencia legal en países de influencia de la OEI. La beca cubre un 50% de descuento sobre el coste total de docencia.
Estudiantes de Ecuador
Programa dirigido a ciudadanos con nacionalidad y/o residencia ecuatoriana que deseen realizar una maestría en línea en España. La beca cubre un 50% de descuento sobre el coste total de docencia.
2025 II Edición
Ayudas para estudiantes de FP de grado superior, grado, posgrado o máster matriculados en universidades españolas con convenio Santander. Un complemento económico para apoyarte durante la realización de tus prácticas profesionales.
Si te graduaste en UAX y ahora estás pensando en cursar una nueva titulación, queremos seguir acompañándote. Por eso te ofrecemos una ayuda del 10% sobre el importe de docencia.
Si tienes un familiar directo (hasta 2º grado) matriculado en UAX, puedes beneficiarte de una ayuda del 5% sobre el importe de docencia. Porque estudiar en familia es aún mejor.
Estudiar dos titulaciones a la vez es un reto, y queremos apoyarte. Si ya estás en UAX y te matriculas en una segunda carrera, contarás con una ayuda sobre tu reserva y matrícula.
Si quieres seguir formándote con nosotros y pasar de Ciclos Formativos a Grado, de Grado a Grado o de Grado a Postgrado, apostamos por ti con una ayuda de hasta el 25% sobre la docencia.
Si tienes un buen expediente académico, queremos reconocer tu talento con una beca pensada para estudiantes de nuevo ingreso. (Excluye grado en Medicina).
Si ya has decidido dar el paso, formaliza tu matrícula con antelación y benefíciate de una ayuda directa. Una forma de premiar tu compromiso y planificar tu futuro con ventaja.
Si eres deportista de alto rendimiento, en UAX queremos ayudarte a compaginar tu pasión con tus estudios. Te ofrecemos ayudas específicas que pueden llegar hasta el 50% del importe de tu matrícula.
Recognised for boosting your professional future
The rankings place UAX among the best universities in Spain for its employability, innovation and training model connected to the reality of work.
Forbes sitúa a UAX como la universidad privada con más titulados trabajando en su área (cerca del 90%), gracias a un modelo educativo único firmemente vinculado al mercado laboral a través de más de 8.800 convenios con empresas.
El prestigioso ranking de la Fundación BBVA y el IVIE nos reconoce como la universidad con la mejor inserción laboral de España 2023, consolidando nuestro modelo centrado en la empleabilidad real de nuestros titulados.
El Instituto Coordenadas de Gobernanza y Economía Aplicada sitúa a UAX como la universidad privada de referencia en Madrid, destacando nuestro modelo formativo práctico y alineado con la realidad del mercado.
UAX obtiene la máxima calificación de 5 estrellas y la insignia general "Excelente" en Empleabilidad, Docencia, Desarrollo Académico, Instalaciones, Enseñanza Online y Buen Gobierno en el prestigioso rating internacional QS Stars.
UAX es reconocida como la segunda universidad más innovadora de España, única privada entre las tres primeras del ranking. Este reconocimiento destaca nuestra apuesta transversal por la IA y la formación en sostenibilidad.
Según la Lista Forbes 2025, UAX se sitúa en el TOP 2 Universidades españolas referentes en la adopción de IA Generativa en la formación de sus estudiantes, desarrollando herramientas y modelos de aprendizaje innovadores alineados con la evolución tecnológica.
We need to know a little about you so that we can give you a personalised service.
All fields are required
The UAX Bachelor's Degree in Marketing stands out for its training in:
According to current regulations, the requirements for university entrance include the possession of the Bachiller's degree and passing the EVAU (University Entrance Examination). It is also considered valid to hold a Higher Technical qualification in any discipline, whether it be Vocational Training, Plastic Arts and Design or Sports. On the other hand, there is also the possibility of access to university for people over 25 years of age by passing the corresponding entrance exam.
Marketing is a fundamental part of all digitised companies and its importance in decision-making continues to grow.
Upon completion of the UAX degree in marketing, you will be able to aspire to various outstanding positions, such as:
Discover the key reasons to study marketing and how this discipline can boost your career.
The Bachelor's Degree in Marketing lasts 4 years and consists of 270 ECTS.
Yes, as part of the Bachelor's Degree in Marketing you do 300 hours of compulsory work experience (12 ECTS) in leading companies and organisations such as The Cocktail, Leroy Merlin, Sony, RTVE, among many others. You can optionally complete a further 300 hours.
According to LinkedIn, 75% of companies in Spain plan to hire marketing professionals in 2024 and more than 5,000 offers for marketing graduates are published on the platform every week.
In addition, the UAX Bachelor's Degree in Marketing stands out for its excellent employability rate of 93%.
Other related qualifications
We have a very diverse academic offer, you are sure to find a programme that suits you.
Higher Technician in Marketing and Advertising
In collaboration with:
Start:
September
Length:
2 years
Higher Online Technician in Marketing and Advertising
In collaboration with:
Start:
September
Length:
2 years
Higher Online Technician in Administration and Finance
In collaboration with:
Start:
September
Length:
2 years
Bachelor’s Degree in Business Management and Administration
Start:
September
Length:
4 years
Degree in Business Administration and Management + Law
In collaboration with:
Start:
September
Length:
5 years
Law Degree
In collaboration with:
Start:
September
Length:
4 years
Online Master's Degree in Digital Marketing
Start:
October
Length:
9 months
Degree in Business Administration and Management + Marketing
In collaboration with:
Start:
September
Length:
5 years
The Degree Monitoring and Improvement Committee is made up of:
