Online Degree in Sports Management

Objectives

The module ‘Structure and Organisation of the Sports System’ is designed to provide students with a comprehensive understanding of how sports systems are structured and operate at local, national and international levels. This course examines the various bodies that make up the sports system, including government organisations, sports federations, clubs, associations and private organisations, analysing their interrelationships and the role they play in the development and promotion of sport.

Students will learn about the sporting framework and context, policies for promoting and supporting sport, and the structures of competitions and events. Emphasis is placed on the strategic and operational management of sports organisations. The aim is for students to develop a critical and strategic perspective to manage and lead effectively within the sport sector, recognising the challenges and opportunities for improving participation, performance and integrity in sport.

Upon completion of the course, students will be equipped to apply this knowledge to sports management, contributing to the advancement and professionalisation of sport in a variety of contexts.

Prerequisites

There are no prerequisites.

Competencies

This qualification complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RK8 – To describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RK10 – Understand the organisation, regulation and structure of sport at local, national and international levels, and the contextualisation of the various sports subsystems.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events.

Description of the course content

1. Context and scope of sport.

2. Basic principles of the structure and organisation of sport at national and international level.

3. Distribution of responsibilities within sport and its management.

4. Governing bodies and relationships between the different levels.

5. The Spanish sports system: public, federated, university and recreational.

6. The present and future of the sports model in Spain.

Training activities

V1. Lectures.

V2. Interactive classes.

V4a. Self-guided exercises.

V4b. Course forum.

V5. Independent study, case studies, problem-solving and literature review.

V6. Synchronous tutoring.

AV7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio tracking online activities: 40%

SE3. Final knowledge assessment: 60%.

EXTRAORDINARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Blanco, E., Burriel, J., Camps, A., Carretero, J., Landaberea, J. and Montes, V.

Manual on the Institutional Organisation of Sport

Paidotrivo. 2006.

ISBN: 848019457X

2. Jackson, R. (Ed.)

Handbook of Sports Administration

International Olympic Committee. 2014.

ISBN: 9780968714676

Objectives

The ‘Communication Skills’ module focuses on strengthening students’ oral and written communication skills, which are essential for their academic and professional success. Through a practical approach, the module focuses on articulating ideas clearly and effectively, constructing sound arguments, and practising active listening.

This module covers a range of topics, from interpersonal communication to public speaking, including academic and professional writing. Particular emphasis is placed on building confidence and the ability to adapt one’s message to different contexts and audiences. The objectives include improving students’ ability to work in teams, resolve conflicts through constructive dialogue, and present their ideas persuasively. Furthermore, the course aims to help students develop a critical understanding of the media and its influence on society, thereby enhancing their media literacy.

By the end of the course, students will have acquired versatile communication skills, applicable both in their personal lives and in the workplace, enabling them to lead with empathy and responsibility in an increasingly interconnected world.

Prerequisites

There are no prerequisites.

Competencies

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedures for ensuring its quality.

Learning outcomes

RK7 – To understand the techniques of oral and written communication in a business context and their importance in team coordination and in relations with the wider environment.

RS3 - Apply the main tools for developing marketing and communication strategies.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Description of the content

1. Language: acquisition, development and proficiency in the communication process.

2. Introduction to and theories of both oral and written communication.

3. Learning processes and strategies for the development of communication skills.

4. Personal and professional skills in corporate communication.

5. Communication techniques in diverse contexts and business environments.

6. Corporate communication strategies and projects.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

S1. Learning activities. Portfolio: 40 per cent.

S2. Final knowledge assessments. Final exam (as part of the University’s official examination period): 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Essential:

1. Ballenato, G.

Effective Communication: Theory and Practice of Human Communication

Pirámide. 2006.

ISBN: 8436827546

2. Romero, M.V.

Spanish Language and Communication

Ariel. 2002.

ISBN: 8434412918

Objectives

The ‘Business English’ module is designed to equip students with advanced language skills specifically tailored to the global business context. This course focuses on developing fluency and accuracy in the use of English across a wide range of sports management situations, such as negotiations, presentations, report writing and email communications.

Through the study of specialised vocabulary, idiomatic expressions and relevant grammatical structures, students learn to communicate effectively and professionally in an international setting. The aim is for students to gain the confidence needed to interact in English, thereby enhancing their career prospects and the ability of organisations to operate successfully in international markets.

The course also emphasises cultural understanding, preparing students to navigate the complexities of intercultural communication in business. Upon completion, students will be better equipped to tackle communication challenges in multilingual and multicultural business environments, which are essential for success in an increasingly globalised sector.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK11 - Understand the technical language in English and the specific characteristics of oral and written communication within business organisations.

RODS - Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content

1. Grammar, morphosyntax and phonetics of the foreign language.

2. Basic knowledge of the culture of the foreign language.

3. Oral and written expression in the foreign language.

4. General, academic and professional vocabulary relating to the degree programme’s field of study / General, academic and professional vocabulary relating to the degree programme’s field of study.

5. Reading texts in a foreign language.

Teaching activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio tracking online activities: 40%

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Dignen, B., Dubicka, I., & Hogan, M.

Business Partner C1 Coursebook & eBook with MyEnglishLab & Digital Resources

Pearson. 2021.

ISBN: 9781292393001

2. Patel, M., Solly, M. & Copeland, S.

The Future of English: Global Perspectives

British Council. 2023.

ISBN: 9781915280152

Objectives

The module ‘Business Organisation and Management’ focuses on equipping students with the theoretical and practical foundations necessary for the efficient management of organisations. Throughout the course, students explore organisational structure, strategic planning, decision-making, leadership, management control, and the various departments and functions within an organisation.

The aim is to prepare students to tackle the challenges of the modern business environment, fostering a deep understanding of how businesses operate and how they can be steered towards success. Emphasis is placed on applying management theories in real-world contexts, preparing students to analyse business situations, develop innovative strategies and lead teams effectively.

Upon completion, students will be equipped to contribute to the development and growth of organisations, applying management practices that promote sustainability and corporate social responsibility.

Prerequisites

There are no prerequisites.

Competencies

This qualification complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK1 – Identify the basic principles of the sports industry and their applications within sports management.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Course content description

1. Fundamental aspects of business organisation and coordination mechanisms.

2. Corporate administration, management and strategy.

3. Key aspects of financial, commercial and human resources management.

4. Business ethics and corporate social responsibility.

5. Analysis and functioning of sports organisations.

6. Departments and functions within a sports organisation.

Training activities

V1. Lectures.

V2. Interactive classes.

V4a. Self-guided exercises.

V4b. Course forum.

V5. Independent study, case studies, problem-solving and literature review.

V6. Synchronous tutoring.

AV7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio tracking online activities: 40%

SE3. Final knowledge assessment: 60%.

EXTRAORDINARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. García, S.

Introduction to Business Economics

Días de Santos. 2019.

ISBN: 9788490522547

2.- Guerras, L. A. & Navas, J. E.

Strategic Business Management: Theory and Applications (5th ed.)

5th ed. Thomson Cívitas. 2015.

ISBN: 9788447053001

Objectives

The main aim of the module ‘Theory, History and Evolution of Sport’ is to provide students with a comprehensive overview of the transformation of sport throughout history and its impact on society. This module explores the origins and development of sporting activities, examining how they have become embedded in various cultures and how they have evolved into today’s organised structures.

Through the analysis of key theories and the exploration of historical contexts, students gain a critical understanding of the economic, social and political factors that have shaped sport. Furthermore, emphasis is placed on the importance of understanding sport as a cultural phenomenon that reflects and influences social values and norms.

The aim is that, by the end of the course, future sports managers will have the necessary tools to apply this knowledge to the planning, development and effective management of sports organisations, thereby contributing to the advancement of the sports sector in an ethical and sustainable manner.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RK8 – Describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content

1. History of sport, epistemology and theories on the origins of physical activity.

2. Physical activity in different cultures: Classical, Greek, Roman, the Middle Ages, the Renaissance and pre-Columbian.

3. Sport in the 19th and 20th centuries: from the origins of modern sport to professionalisation and technological advances.

4. The Olympic Movement and the modern Olympic Games: values, diversification and global impact.

5. Physical Education and its evolution in the training of professionals.

6. Trends, changes in sporting practice and current challenges facing sport.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Elias, N., & Dunning, E.

Sport and Leisure in the Process of Civilisation

Fondo de Cultura Económica. 2021.

ISBN: 9786071631299

2. Mandell, R. D.

Sport in the Cultural History of the West.

Alianza Editorial. 1999.

ISBN: 8472900479

Objectives

The module ‘Economic Foundations of Organisations’ is designed to introduce students to the fundamental principles of economics as applied to the sports sector. The aim is to provide a thorough understanding of how economic concepts impact management and decision-making within sports organisations.

Through the study of economic models, the analysis of market structures and the exploration of financial strategies, students will develop essential skills for tackling economic challenges in the sports sector. Emphasis is placed on the ability to analyse problems, plan financially and make decisions based on rigorous economic analysis.

This module is essential for those seeking to lead sports organisations, providing the tools necessary for effective management and the resolution of economic problems in a competitive environment.

Prerequisites

There are no prerequisites.

Learning Outcomes

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK3 – To understand the fundamental elements of economics and economic and financial management as applied to the context of sports organisations.

RK9 – Understand the social and economic factors that influence the design of a business plan.

RK12 – Demonstrate knowledge of fundamental economic principles in the development of strategies and financial planning, and in the economic analysis of sports organisations.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content description

1. The global economic environment and fundamental economic principles in decision-making.

2. Fundamentals of business financial management for sustainability and long-term success.

3. The organisation: classifications, organisation and culture.

4. Economic and financial management of a sports organisation: from financial planning to the management and control of income and expenditure.

5. Instruments and tools for financial management in sport and organisations.

6. Regulatory and tax compliance through record-keeping, financial reporting and fulfilment of tax obligations.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Chiavenato, I.

Introduction to General Management Theory (7th ed.)

McGraw-Hill Interamericana. 2009.

ISBN: 9789701055007

2.- Mankiw, N. G.

Principles of Economics

Paraninfo. 2012.

ISBN: 8497328973

Objectives

The main aim of the module ‘Law and Legislation in Sport’ is to provide students with an in-depth understanding of the legal frameworks governing the sporting sector, at both national and international levels. It focuses on familiarising students with the regulatory frameworks applicable to the management and administration of sports organisations, ensuring a solid foundation in areas such as contracts, civil liability and image rights.

Furthermore, the course aims to help students develop critical analysis skills to understand how legislation impacts different stakeholders within the sports sector. This critical analysis is vital for assessing legal situations affecting athletes, coaches and other organisations, preparing students to tackle legal challenges and make informed decisions in their professional practice.

Finally, the module seeks to strengthen skills in effective communication and legal argumentation, which are key competencies for negotiation and mediation in sports disputes. The course also emphasises the importance of ethics and social responsibility in sports management, preparing students to act ethically within the context of sports law.

Prerequisites

There are no prerequisites.

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RK8 – To describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RK10 – Understand the organisation, regulation and structure of sport at local, national and international levels, and the contextualisation of the various sports subsystems.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events.

RODS – Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Course content description

1. History of international and Spanish sports law.

2. Regulatory framework in sport and key aspects of sports management.

3. Conflict resolution in sport: alternative methods and ordinary courts.

4. Constitution and structure of sports organisations to ensure compliance with specific legal requirements.

5. Training of sports professionals and the regulation of their practice.

6. Legal liability and obligations of professionals in sports management.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Supplementary

Supplementary:

1. Alberto Palomar Olmeda

Sports Law. Legislation, commentaries and case law

Tirant Lo Blanch. 2022.

ISBN: 9788411137003

2. Alberto Palomar Olmeda and Miguel García Caba

Football Law. The Sport’s Own Legal Framework

Aranzadi La Ley. 2018.

ISBN: 978-84-9020-7

3. Pérez Triviño, José Luis. Edited by Latorre Martínez, Javier. Edited by García Solanas, Mónica. Edited by Pérez Rocamora, Miguel. Edited by

A Practical Legal Guide for Sports Clubs

Aranzadi. 2022.

ISBN: 978-84-1390-1

Objectives

The main aim of the module ‘Fundamentals of Marketing and Communication’ is to equip students with a robust and practical understanding of marketing techniques and communication strategies applied to the sports sector. The aim is for students to acquire knowledge on how to develop, implement and evaluate marketing campaigns that effectively promote sporting events, teams and brands. This includes studying the sports market, the consumer and the strategic use of different digital and traditional marketing channels.

Secondly, the module seeks to develop skills in the planning and execution of effective communication strategies that can support and amplify marketing initiatives. Students will learn to create coherent and engaging messages, manage the public image of sports organisations, and use social media platforms to interact with supporters and grow the fan base. The ability to communicate clearly and persuade diverse audiences is fundamental to this module.

Finally, the module fosters the development of critical and creative thinking, preparing students to tackle and solve marketing and communication problems in sport in an innovative and ethical manner. Emphasis is placed on the importance of social responsibility and ethics in marketing and communication campaigns, ensuring that future professionals promote practices that respect both individuals and the wider community.

Prerequisites

There are no prerequisites.

Competencies

Qualification adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK6 – To understand the characteristics of different sports business models, the specific regulations governing different sports organisations, and customer management tools.

RK7 – Understand oral and written communication techniques in a business context and their importance in team coordination and in relations with the wider environment.

RS3 – Apply the main tools for developing marketing and communication strategies.

RS8 – Apply a marketing and communication plan using the tools of the marketing mix and digital media.

Course content

1. Introduction to marketing and communication, their evolution and current trends.

2. Introduction to communication: theories and processes.

3. Media planning within integrated marketing communication.

4. Advertising and promotion strategies using traditional and digital media.

5. The marketing mix from the perspective of the 4Ps, 4Cs, 4Vs and the SIVA model.

6. The marketing plan process: formulation, development, monitoring and evaluation.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Kotler, P.

Marketing Management: Essential Concepts

Pearson Education. 2003.

ISBN: 9702603455

2.- Valcarce-Torrente, M.

Marketing and Communication Applied to Sport

Tutor. 2025.

ISBN: 978-84-18655-

Objectives

The module ‘The Sports Industry and its Social and Economic Impact’ is designed to provide students with a detailed understanding of how the sports industry influences and is influenced by social and economic factors. The aim is for students to analyse and understand the economic dynamics of sport, including revenue generation, employment and the economic development it fosters at both local and global levels. The course will also address the implications of investment in sports infrastructure and large-scale events.

Furthermore, this module enables students to explore the role of sport as a tool for social development and its capacity to influence social inclusion, education and community cohesion. Case studies will be examined where sports policies have had a significant impact on communities, promoting integration and social wellbeing. Students will learn to identify and design sports initiatives that maximise these social benefits.

Finally, emphasis will be placed on developing analytical and evaluation skills so that students are able to carry out critical analyses of the economic and social impact of sport. They will study how to measure and communicate the social and economic benefits of sport, preparing them to lead and manage sports projects that contribute to economic and social development in a sustainable and ethical manner.

Prerequisites

There are no prerequisites.

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK1 – Identify the basic principles of the sports industry and their applications within sports management.

RK8 - Describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events.

Course content

1. The sports industry: introduction, historical development and current trends.

2. Characteristics of the sports industry; its social and economic importance.

3. Analysis of the sports sector and the sports industry in the current context.

4. Analysis of developments in the management of sports organisations.

5. Current trends and innovation strategies in the sports industry.

6. New markets and opportunities in the sports industry.

Training activities

RK1 – Identify the basic principles of the sports industry and their applications within sports management.

RK8 – Describe the evolution, new trends and technological advances in sport, as well as their social and economic impact.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40%.

SE3. – Final knowledge assessment: 60%.

EXTRAORDINARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Cepeda Carrión, A. & Martelo Landroguez, S.

Administration and Management of Sports Organisations

Ediciones Pirámide. 2018.

ISBN: 9788436839135

2.- Sobrino, J.

Sport: An Economic Sector. Structuring One of the Sectors with the Greatest Potential. Javier Sobrino, Comillas Pontifical University (Publications) –

Comillas Pontifical University (Publications). 2013.

ISBN: 9788484685005

Objectives

The module ‘Business Models and Services in Sport’ aims to provide students with an in-depth understanding of the various business models operating within the sports industry. The main objective is for students to understand the organisational structures, funding strategies and operations that underpin sports organisations, from local clubs to global franchises. The course will explore how these models can be adapted and optimised to meet the challenges of the current and future market.

This programme also aims to equip students with the skills to develop and manage effective sports services that meet the needs of consumers and stakeholders. Best practices in the creation and marketing of sports services will be examined, including event management, sports facilities and training programmes. Furthermore, the programme will discuss how innovation and technology are transforming the range of services on offer in sport.

Finally, students’ capacity for strategic analysis and data-driven decision-making will be fostered. They will learn to evaluate the performance of different business models and services in sport, using analytical tools to identify opportunities for improvement and growth. A critical and ethical approach to the development and management of sports businesses and services will be promoted, preparing students to lead responsibly within the sports industry.

Prerequisites

There are no prerequisites.

Competencies

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedures for ensuring its quality.

Learning outcomes

RK6 – Understand the characteristics of different sports business models, the specific regulations governing different sports organisations, and customer management tools.

RS2 - Apply management tools and strategies in accordance with the nature of different sports organisation models.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-cutting perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content description

1. Concept and types of business models in sport.

2. Sports services, customer service and the service experience.

3. Direct, indirect and mixed management in sports organisations.

4. Business strategy and the development of a value proposition in sports organisations and services.

5. The ecosystem of sports service companies and emerging models.

6. Examples of business models in the commercial sports sector.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Assignment work and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official exam, the date of which will be published by the University.

Timetable

Click on this link to view the detailed timetable in Excel

Bibliography

Core:

1. Osterwalder, A., & Pigneur, Y.

Business Model Generation

Deusto Editions. 2011.

ISBN: 9788423427994

2. Ries, E.

The Lean Startup Method: How to Build Successful Companies Using Continuous Innovation

Deusto. 2013.

ISBN: 978-84-234-09

Objectives

The ‘Consumer Behaviour’ module focuses on equipping students with an in-depth understanding of the key theories and concepts that explain consumer behaviour in the marketplace. The main objective is for students to understand the psychological, social, cultural and economic factors that influence individuals’ purchasing decisions. This understanding is crucial for the development of effective marketing strategies that can attract and retain customers across various sectors, including the sports sector.

Throughout the course, students will learn to analyse and predict consumption patterns by studying market trends and purchasing behaviour. Topics such as consumer perception, attitudes and brand loyalty, the influence of social factors on purchasing decisions, and the impact of technology on consumer behaviour will be covered. In addition, market research methods will be taught to enable students to collect and analyse consumer data ethically and effectively.

Finally, students will be encouraged to apply this knowledge in developing marketing strategies that meet consumers’ needs and desires, thereby enhancing the competitiveness of businesses in the sports sector. It is expected that, upon completion of the module, students will be able to design and implement marketing tactics based on a sound and critical understanding of consumer behaviour.

Prerequisites

No prerequisites are required.

Learning Outcomes

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK8 – Describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RC4 - Analyse the factors within the social and economic environment that influence the development of sports services or events.

RS4 – Use various technological tools for customer management, such as HubSpot, Service Hub, Aktive or T-Innova.

Course content

1. Fundamentals of consumer behaviour and explanatory models.

2. The consumer decision-making process and its stages.

3. Individual factors influencing purchasing decisions.

4. Social and cultural influences on consumer preferences.

5. Marketing and persuasion strategies to influence consumers.

6. Ethics, sustainability and social responsibility in consumer behaviour.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Sport, Health and Wellbeing’ is designed to equip students with a thorough understanding of how sport can be used strategically to improve overall health and wellbeing. The main objective is for students to learn how sports programmes can effectively contribute to the physical, mental and social health of various demographic groups.

Emphasis will be placed on the importance of designing policies and programmes that actively promote healthy lifestyles through sport, taking into account aspects such as safety, inclusion and accessibility. Students will learn to integrate various areas such as sports nutrition, exercise psychology and stress management techniques into their proposals, thereby maximising the health benefits for participants and the community.

Finally, students are expected to acquire key skills in the evaluation and continuous improvement of health and wellbeing projects. They will learn to use performance indicators and data analysis to monitor the effectiveness of their initiatives, adjusting them as necessary to respond to participants’ changing needs and achieve long-term health objectives. This analytical and adaptive capacity is essential for successful leadership in the sports industry, ensuring that programmes are not only effective but also sustainable and ethical.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

LO8 – Implement a marketing and communication plan using the tools of the marketing mix and digital media.

RC1 - Plan sports service programmes tailored to the characteristics of the population (age range, gender, specific needs) and types of trends.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Description of the course content

1. Theoretical foundations: links between physical activity, exercise and health benefits.

2. Study and analysis of new trends and their impact on physical activity, health and wellbeing.

3. Methods and tests for assessing physical, mental and nutritional fitness.

4. Design of training programmes tailored to individual and group needs.

5. Types of activities for developing physical fitness and their impact on different population groups.

6. Practical application of different training methods to improve physical fitness.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Statistics and Sampling Techniques’ is designed to equip students with the skills required to apply statistical methods and sampling techniques in sports management. The main objective is for students to gain a solid understanding of basic statistical principles and how these are applied to collect, analyse and interpret data in a sporting context. This includes learning about probability distributions, statistical inference, regression and correlation.

The course also focuses on teaching students how to design and carry out effective sampling studies, which is essential for collecting accurate and representative data in sports-related research. Future sports managers and administrators will learn to determine the appropriate sample size and to select the most suitable sampling techniques for different types of data and research objectives. These skills are fundamental to making evidence-based decisions that can improve organisational outcomes and the satisfaction of participants and fans.

Finally, students are expected to develop the ability to apply this knowledge in practice, using statistical software to analyse data and produce useful reports. The ability to interpret and communicate statistical results clearly and effectively is crucial for sports management, enabling managers to present data-driven findings and recommendations to stakeholders and to make informed strategic decisions that have a positive impact on their organisations.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

RK5 – Understand the fundamentals of descriptive statistics and sampling methods, and their importance in evaluation, planning, decision-making and organisational efficiency.

RS9 - Apply statistical and probabilistic models to the analysis and interpretation of results.

Course content

1. Descriptive statistics: data analysis using summary statistics and graphs.

2. Experimental design applied to sport: use of experimental methods to evaluate actions and strategies.

3. Regression models: using regression analysis to understand relationships between variables in sport.

4. Inferential statistics: hypothesis testing and the construction of confidence intervals to support informed decision-making.

5. Sampling techniques: understanding methods for collecting representative data and calculating sample size.

6. Practical application of statistics to sports management through the analysis and study of real-life case studies.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, solving case studies or problems, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Ethics, Sustainability and Corporate Social Responsibility’ aims to educate students in the principles and practices of business ethics, environmental sustainability and social responsibility within the context of sports management. The main objective is to foster a deep understanding of how decisions and actions within sports organisations impact society and the environment. Students are expected to learn to identify and resolve ethical dilemmas, promoting practices that enhance both the well-being of communities and the health of the planet.

This module is also designed to teach students how to integrate sustainability into the business strategies of sports organisations, recognising the importance of adopting practices that ensure the long-term viability of natural and human resources. Future sports managers will explore business models that balance economic benefits with social and environmental commitments, developing the skills to lead initiatives that foster a positive and sustainable impact.

Furthermore, students are expected to develop the ability to implement and manage corporate social responsibility programmes that reflect the ethical and sustainable values of their organisations. They will learn to build and maintain relationships of trust with stakeholders, and to communicate effectively on social responsibility and sustainability practices and achievements, ensuring transparent and ethical management within the sporting sector.

Prerequisites

There are no prerequisites.

Competencies

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK10 – Understand the organisation, regulation and structure of sport at local, national and international levels, and the contextualisation of the various sporting subsystems.

RODS - Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Course content description

1. Fundamentals of business ethics and corporate values.

2. Sustainability in sport and environmental, social and economic management practices.

3. Corporate social responsibility (CSR) and strategies for community wellbeing.

4. Ethics in organisational decision-making and the resolution of dilemmas.

5. Measuring and communicating the impact of ethical and CSR practices.

6. International regulations and standards influencing corporate decision-making.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Safety and Accessibility in Sports Services’ is designed to equip students with the essential knowledge and skills to ensure that sports facilities and services are safe and accessible to everyone. The main objective is to explore in depth the regulations and best practices governing safety and accessibility in sports venues, teaching how to implement measures that protect users’ physical well-being and facilitate their inclusion, regardless of their physical abilities or circumstances.

This module also aims to equip future sports managers to design and manage sports venues that comply with accessibility and safety standards. Emphasis will be placed on the importance of risk assessment, safety management at sporting events, and the implementation of innovative technologies and designs that enhance the sporting experience for all users.

Furthermore, students are expected to develop a critical and proactive perspective on accessibility and safety management, learning to anticipate and respond effectively to the diverse needs of participants in sporting activities. Through an inclusive and ethical approach, the course will encourage the creation of sporting environments that not only comply with current legislation but also promote equitable and safe participation for all.

Prerequisites

There are no prerequisites.

Competencies

This qualification complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – To assess, draw up reports and propose alternatives to both various organisational problems and business management processes.

RK10 – Understand the organisation, regulation and structure of sport at local, national and international levels, and the contextualisation of the various sports subsystems.

RC1 – Plan sports service programmes tailored to the characteristics of the population (age range, gender, specific needs) and the nature of trends.

RC2 – To assess, draw up reports and propose alternatives to both various organisational problems and business management processes.

Course content

1. Fundamentals of safety management in sports facilities.

2. Legislation and regulations relating to safety in sports services.

3. Planning safe and accessible sporting activities and events.

4. Maintenance of sports facilities.

5. Access and usage control at sports facilities and events.

6. Risk prevention at sports facilities and events.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Environmental Analysis and Market Research’ aims to teach students how to collect and analyse data, identify trends and assess the viability of projects in the sports sector.

It focuses on developing skills to apply economic and marketing theories to sport, such as competitive analysis and market segmentation. Students will also learn to devise effective strategies through case studies and practical projects.

Finally, it seeks to provide a comprehensive understanding of the sports environment, integrating knowledge of regulations and economic, social and technological impacts, thereby preparing students to design sustainable and ethically responsible market strategies within various sports organisations.

Prerequisites

There are no prerequisites.

Competencies

The degree programme complies with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK5 – Assess the suitability of technological solutions for optimising various management and control processes within sports organisations.

RC4 - Analyse the factors within the social and economic environment that influence the development of sports services or events.

Course content

1. Introduction to market research in organisations.

2. Analysis of the economic and social environment, including the study of competitors, consumers and suppliers.

3. Identification of primary and secondary sources of information.

4. Market segmentation and selection of target segments.

5. Application of research techniques, data processing and analysis.

6. Design, preparation and presentation of a research report, and definition of research objectives.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘Financial Accounting’ module equips students with the fundamentals of accounting and financial management, which are essential for the analysis and interpretation of financial statements in sports organisations.

This module also teaches students to apply accounting principles to make informed financial decisions, including tax planning and the management of costs and budgets.

Finally, it focuses on developing the skills needed to assess the financial health of sports organisations, fostering a critical understanding of financial strategies and their impact on the organisation’s performance and sustainability.

Prerequisites

There are no prerequisites.

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK3 – Understand the fundamental elements of economics and economic and financial management as applied to the context of sports organisations.

RS7 - Be able to use accounting tools and software applicable to the management of sports organisations, such as Contasol, Sage or Anfix.

Course content

1. Accounting standards: Legal framework and regulatory principles of accounting.

2. Study and application of the functioning of accounting accounts.

3. The accounting cycle: Processing and recording business activity during the financial year.

4. Study and interpretation of the specific financial statements within an organisation’s annual accounts.

5. Analysis and interpretation of accounting information to assess the financial performance and health of a sports organisation.

6. Practical and effective knowledge of the use of specialised accounting tools applied to organisations.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Human Resource Management and Management Processes’ aims to prepare students to manage human capital effectively in sporting environments. It focuses on techniques for the recruitment, selection, training and development of employees, which are key to organisational success.

It also provides knowledge on leadership and team management, teaching students how to motivate and lead staff to achieve the organisation’s objectives, whilst emphasising the importance of organisational culture and working environment.

Furthermore, the module integrates concepts of ethics and social responsibility into personnel management, preparing students to address ethical challenges and promote fair and sustainable labour practices within the sports industry.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK4 – Recognise the essential aspects of planning, project leadership and resource management in projects related to sports services and events.

RK7 – Understand oral and written communication techniques in a business context and their importance in team coordination and in relations with the wider environment.

RS6 – Identify strategies for human resources management and teamwork applicable in sports organisations.

RC3 – Demonstrate knowledge of supervision techniques and leadership skills focused on work teams for the management of sports services or events.

Course content description

1. Models of people management and corporate culture.

2. Design of organisational structures for effective human resources management.

3. Description of ADPT: Job analysis and development for an organisation.

4. Techniques and processes for selecting candidates for job roles.

5. Performance management, professional development and staff appraisal.

6. Ethical culture in people management and the creation of a sustainable working environment.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Innovation in the Design and Planning of Sports Services’ aims to equip undergraduate students with the tools to innovate and improve services within the sports industry. It focuses on the creative design of programmes and services that respond to changing consumer needs and market trends.

Students will learn to apply project management techniques for the effective implementation of sports services, including strategic planning and the evaluation of outcomes.

Finally, the course promotes the integration of advanced technologies and sustainable methods into service design, preparing students to take a leading role in creating innovative and environmentally responsible sports offerings.

Prerequisites

There are no prerequisites.

Competencies

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RK8 – Describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RS2 – Apply management tools and strategies in accordance with the nature of different sports organisation models.

RC6 – Plan advertising, distribution, promotion and communication strategies for the organisation of marketing plans in sports organisations or events.

Course content

1. Fundamental concepts of innovation in service design.

2. Exploration of methodologies for the design and planning of sports services.

3. Innovative processes and protocols in the development of sports services.

4. Application of innovative strategies to optimise the user experience of sports services.

5. Communication and dissemination techniques tailored to sports services.

6. New trends applied to cutting-edge sports services.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Technology and Digitalisation in Sports Management’ introduces students to the strategic use of technology to optimise operations and experiences within the sports sector. It focuses on the application of digital tools for data collection, analysis and process improvement across the entire sports sector, as well as their practical implementation.

This module also explores how digital platforms and social media can be used for marketing and engagement with users and fans, as well as for the management of sports activities and services, ensuring a broad understanding of their impact on communication and promotion.

Furthermore, it fosters an understanding of how data works and data privacy in digital environments, preparing students to tackle challenges relating to information security and data protection within the sports industry.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

LO4 – Use various technological tools for customer management, such as HubSpot, Service Hub, Aktive or T-Innova.

RS5 – Use various technological tools for the analysis of data and financial statements.

RC5 - Assess the suitability of technological solutions for optimising various management and control processes within sports organisations.

Course description

1. Fundamentals of the technological revolution and its social impact.

2. Digital transformation and technology applied to sport.

3. Technology-based sports management tools and systems.

4. Technological elements applied to sports services and training.

5. Uses and applicability of digital marketing in the sporting sector.

6. Developments and emerging trends in technology in sport.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Data Analysis and Applications to Management’ aims to equip students with the skills required to interpret and apply data in strategic decision-making. It focuses on statistical methods and analytical tools for evaluating performance and forecasting trends in the sports sector.

This module also teaches students how to use data analysis and visualisation software to transform large volumes of information into actionable insights that improve the planning and operations of sports organisations and bodies.

Furthermore, it aims to develop critical skills for integrating data analysis into business strategies, ensuring that students can lead evidence- and data-driven improvement projects within sports settings.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK5 – Understand the fundamentals of descriptive statistics and sampling methods, and their importance in evaluation, planning, decision-making and organisational efficiency.

RS5 - Use various technological tools in the analysis of data and financial statements.

RC5 – Assess the suitability of technological solutions for optimising various management and control processes in sports organisations.

Course description

1. Introduction to the fundamentals and key concepts in data analysis.

2. Use of statistical methods, descriptive statistics, predictive and inferential modelling / Use of statistical methods, descriptive statistics, predictive and inferential modelling.

3. Tools and techniques for data analysis, with an emphasis on software and data visualisation / Tools and techniques for data analysis, with an emphasis on software and data visualisation.

4. Teaching techniques for visually representing complex data through charts and tables.

5. Application of data analysis to decision-making in sports management contexts / Application of data analysis in decision-making in sports management environments.

6. Fundamentals of security, privacy and ethics in the use and analysis of data.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘Social and Recreational Sport’ module aims to teach students how to understand and manage sports programmes that promote social inclusion and community wellbeing. It focuses on developing accessible and engaging sporting activities for diverse population groups.

This course also addresses the importance of collaborating with various types of organisations and local authorities to maximise the social impact of sports programmes, thereby fostering civic participation and community development.

Finally, it emphasises the assessment of the social impact and sustainability of recreational sports projects, preparing students to implement and lead initiatives that contribute significantly to social wellbeing through sport.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

RK4 – Recognise the essential aspects of planning, project leadership and resource management in projects related to sports services and events.

RS1 – Apply strategic planning tools to sports management projects.

RC1 – Plan sports services programmes tailored to the characteristics of the population (age range, gender, specific needs) and types of trends.

Course content

1. Concepts and theories of leisure and social and recreational sport, and their influence on society.

2. The impact of recreational sporting activities and their relationship with sports and social welfare policies.

3. Planning and organisation of recreational and leisure physical activities.

4. Specific elements and equipment to be used for the delivery of leisure and recreational activities.

5. Participation in sport and diversity, addressing inclusion and gender equality.

6. Physical education and the promotion of active lifestyles, particularly in school settings.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Project work and problem-solving.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘Team Management and Leadership’ module focuses on developing the skills required to lead and manage teams within various sports organisations. Students will learn techniques for motivation, effective communication and conflict resolution.

This module also teaches students how to implement adaptive and collaborative leadership strategies, which are essential for fostering team cohesion and commitment, thereby improving collective performance within the sports industry.

Finally, the course addresses the importance of ethical leadership and responsible decision-making, preparing students to take on leadership roles that promote an environment of respect and excellence within sports organisations.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK7 – To understand oral and written communication techniques in a business context.

RS6 – Identify strategies for human resources management and teamwork applicable in sports organisations.

RODS - Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content description

1. Fundamentals of leadership, including leadership theories and styles.

2. Characterisation and typology of teams within the organisation.

3. Design and composition of teams within organisations.

4. Development of leadership skills, covering communication and decision-making.

5. Motivation and team performance management, with an emphasis on feedback and conflict management.

6. Application of leadership in specific contexts within sport, taking into account the challenges and opportunities in each area.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘Financial Management’ module equips students with the skills to use the financial resources of sports organisations efficiently. It focuses on financial planning, control and analysis to support strategic decision-making.

This module also teaches students how to apply financial tools and techniques, such as budget preparation, cost management and investment analysis, to maximise the financial performance of sports organisations.

Finally, it promotes an understanding of the principles of financial sustainability and ethical management, preparing students to tackle financial challenges and contribute to the long-term success of sports organisations.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK3 – Understand the fundamental elements of economics and economic and financial management as applied to the context of sports organisations.

RS5 - Use various technological tools in the analysis of data and financial statements.

RC4 - Analyse the factors shaping the social and economic environment in the development of sports services or events.

Course content

1. Fundamentals of an organisation’s financial management and its impact on decision-making and profitability.

2. Analysis of organisations’ capital structure and its implications for cost and risk.

3. Methods for valuing investments and assessing the viability of specific projects and organisations in the sports sector.

4. Operational efficiency: optimisation of the cost structure and allocation of financial resources within the organisation.

5. Analysis of dividend policy and how the distribution of profits to shareholders is determined.

6. Case studies of financial strategies applied to sports organisations and events: budgets, financing and return on investment.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Marketing Mix and Marketing Plan’ aims to teach students how to develop comprehensive marketing strategies applied to the sports sector. It is based on the four elements of the marketing mix: product, price, place and promotion, adapting to new trends and strategic marketing approaches.

This module also covers the creation and execution of effective marketing plans, ranging from market analysis to the implementation and evaluation of campaigns, tailored to the specific needs of sport.

Finally, it fosters the ability to design innovative and sustainable marketing strategies, preparing students to enhance the competitiveness and market positioning of sports organisations.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK6 – Understand the characteristics of different sports business models, the specific regulations governing different sports organisations, and customer management tools.

RS8 - To implement a marketing and communication plan using the tools of the marketing mix and digital media.

RS3 – Apply the main tools for developing marketing and communication strategies.

RC6 – Plan advertising, distribution, promotion and communication strategies for the organisation of marketing plans within sports organisations or events.

Course content description

1. Basic principles of marketing, segmentation, positioning and value creation.

2. Product and service strategies, and life cycle management.

3. Pricing strategies and price setting.

4. Distribution strategies and marketing channels.

5. Marketing communication and promotional strategies.

6. Marketing planning and the development of a comprehensive marketing plan.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Management of Sports Clubs and Federations’ aims to prepare students to manage sports organisations linked to the federation sector effectively. It focuses on organisational structure, governance and the management of human and financial resources.

This module also teaches students how to develop strategies to improve the operational management and performance of clubs and federations, including event planning, facilities management and securing sponsorship.

Finally, it promotes an understanding of sports legislation and ethics in management, ensuring that students are prepared to lead sports organisations in a professional and responsible manner.

Prerequisites

There are no prerequisites.

Learning Outcomes

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RS2 – Apply management tools and strategies in accordance with the nature of different sports organisation models.

RC1 - Plan sports service programmes tailored to the characteristics of the population (age range, gender, specific needs) and the nature of trends.

RC4 – Analyse the social and economic factors influencing the development of sports services or events.

Description of the course content

1. Introduction to the associative and federated context of Spanish sport.

2. Structure and organisation of sports clubs and federations.

3. Management and administration of sports clubs and federations.

4. Funding and economic development of sports clubs.

5. Funding and budget management of sports federations.

6. Development and growth strategies in the associative and federated sports sector.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Customer Management: Commercial Process and Sales Techniques’ aims to train students to identify and meet the needs of customers in the sports sector. It focuses on developing the skills required to manage effective commercial relationships.

This module also teaches sales and negotiation techniques, covering everything from prospecting for clients to closing sales, ensuring a customer-centred and results-oriented approach.

Finally, it promotes the application of customer loyalty and customer service strategies, preparing students to build lasting relationships and maximise value for sports organisations.

Prerequisites

There are no prerequisites.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

RK6 – To understand the characteristics of different sports business models, the specific regulations governing different sports organisations, and customer management tools.

RK7 – Understand oral and written communication techniques in a business context and their importance in team coordination and in relations with the wider environment.

RS4 – Be able to use various technological tools for customer management, such as HubSpot, Service Hub, Aktive or T-Innova.

RC2 – Assess, draw up reports and propose alternatives to both organisational problems and business management processes.

Course content

1. The customer management process and the development of the commercial structure.

2. Sales and persuasion techniques with clients, identifying needs and closing sales.

3. Effective communication in customer management and the sales cycle.

4. Marketing strategies applied to building customer loyalty.

5. Use of systems and tools such as CRM systems for customer management.

6. Ethics and responsibility in business relationships and customer contact.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Public and Private Sports Management’ aims to prepare students for the administration and management of organisations in both the public and private sectors, by understanding their differences and similarities and exploring areas of common ground and collaboration.

This module also teaches students how to develop and implement sports policies, as well as how to manage resources, facilities and staff, adapting strategies according to the type of organisation.

Finally, it promotes an understanding of sports legislation and regulation, as well as ethical management, ensuring that students can lead effectively and responsibly in a variety of sports settings.

Prerequisites

There are no prerequisites.

Learning Outcomes

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RS2 - Apply management tools and strategies in accordance with the nature of different sports organisation models.

RC2 – To assess, draw up reports and propose alternatives to both various organisational problems and business management processes.

Course content

1. Fundamentals of sports management in the public and private sectors.

2. Organisation and structure of public sports management and its relationship with the private sector.

3. Sports management in the public and private sectors: models and profitability.

4. Public policies and legislation applicable to the sports sector.

5. Development and management of sports facilities through public-private partnerships.

6. Comparative analysis and challenges in public and private sports management.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Planning and Organisation of Sporting Events’ aims to equip students with the skills required for the comprehensive management of sporting events. It focuses on strategic planning, from the conceptualisation through to the execution and evaluation of the event.

This module also teaches the logistics, marketing and resource management techniques required to organise successful events, ensuring a positive experience for participants, attendees and spectators alike.

Finally, it promotes an understanding of sustainability and social responsibility in event organisation, preparing students to lead sports projects that are responsible and sustainable.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK4 – Recognise the essential aspects of planning, project leadership and resource management in projects related to sports services and events.

RS1 – Apply strategic planning tools to sports management projects.

RC1 - Plan sports services programmes tailored to the characteristics of the population (age range, gender, specific needs) and types of trends.

RC3 – Demonstrate knowledge of supervision techniques and leadership skills focused on work teams for the management of sports services or events.

Course content

1. Concept, classification and typology of sporting events.

2. Structure of sporting events and applicable regulations / Structure of sporting events and applicable regulations.

3. Analysis of the financial management of sporting events: budget and funding / Analysis of economic management in sporting events: budget and financing.

4. Assessing the feasibility and impact of organising sporting events.

5. The process of organising sporting events: planning, execution and closure / The process of organising sporting events: planning, execution and closure.

6. Case studies of sporting events.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Procedures in Labour Management’ aims to train students in the effective management of labour relations. It focuses on knowledge of labour legislation and current regulations.

This module also teaches students how to manage contracts, payroll and benefits, as well as how to handle disciplinary and dispute resolution procedures in the context of labour relations within the sports sector.

Furthermore, it promotes an understanding of workplace ethics and social responsibility, preparing students to implement fair labour practices and comply with regulations within sports organisations.

Prerequisites

There are no prerequisites.

Competencies

This qualification complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK7 – To understand oral and written communication techniques in the business context and their importance in team coordination and in relations with the wider environment.

RK10 – Understand the organisation, regulation and structure of sport at local, national and international levels, and the contextualisation of the various sporting subsystems.

RS6 – Identify strategies for human resources management and teamwork applicable to sports organisations.

RC3 – Demonstrate knowledge of supervisory techniques and managerial skills focused on work teams for the management of sports services or events.

Course content

1. Introduction to the current legal and regulatory framework governing labour relations.

2. Procedures for recruitment, drafting and administration of employment contracts.

3. Payroll administration and employee benefits.

4. Development of the employee induction plan and the professional development plan.

5. Management of workplace conflicts and dispute resolution, seeking the most effective solution.

6. Health and safety at work, accident prevention and occupational risk management.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘Financial Control’ module aims to teach students how to monitor and analyse the financial health of sports organisations. It focuses on the implementation of internal control and audit systems.

This module also teaches students how to use tools and techniques for budget management, cost assessment and the optimisation of sports organisations’ financial resources.

Furthermore, it promotes an understanding of financial sustainability and ethical management, preparing students to make informed and responsible decisions that contribute to the long-term financial success of sports organisations.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK12 – Demonstrate knowledge of fundamental economic principles in the development of strategies and financial planning, and in the economic analysis of sports organisations.

RS5 - Use various technological tools in the analysis of data and financial statements.

RC5 - Assess the suitability of technological solutions for optimising various management and control processes within sports organisations.

Course description

1. Fundamentals of economic control: exploration of its principles and theories.

2. Tools and techniques for financial analysis to evaluate and analyse financial statements / Tools and techniques for financial analysis to evaluate and analyse financial statements.

3. Budgeting in the process of financial control and financial planning / Budgeting in the process of financial control and financial planning.

4. Cost control and financial management in organisations / Cost control and financial management in organisations.

5. Study of the structure and functions of accounting information systems / Study of the structure and functions of accounting information systems.

6. Assessment of financial performance through key indicators and metrics / Assessment of financial performance through key indicators and metrics.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Entrepreneurship and Business Creation’ aims to train students in the development of innovative ideas and the creation of businesses in the sports sector. It focuses on the entrepreneurial process, from identifying opportunities to implementing business plans.

This module also teaches techniques for market analysis, financing and resource management, which are essential for the launch and growth of new sports-related businesses.

Furthermore, it promotes the development of leadership skills and strategic thinking, preparing students to tackle business challenges and foster the sustainable success of their ventures within the sports sector.

Prerequisites

There are no prerequisites.

Learning Outcomes

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedures for ensuring its quality.

Learning outcomes

RK9 – Understand the social and economic factors that influence the design of a business plan.

RS1 - Apply strategic planning tools to sports management projects.

RODS – Develop effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-disciplinary perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to conduct oneself with integrity in the professional sphere.

Course content description

1. Entrepreneurship and the entrepreneur’s profile.

2. Factors influencing business creation and the entrepreneurial process.

3. The business idea and the definition of the business model.

4. Resources in the entrepreneurial process and factors contributing to success or failure / Resources in the entrepreneurship process and their success or failure factors.

5. Drawing up a business plan / Business plan development.

6. Presentation and evaluation of the business plan.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The module ‘Quality Management in Sports Organisations’ aims to educate students in the implementation of quality systems within the sports sector. It focuses on the application of norms and standards to improve efficiency and customer satisfaction.

This module also teaches techniques for evaluation and continuous improvement, including quality audits and process management, to ensure high levels of performance within sports organisations.

Furthermore, it promotes an understanding of the importance of quality in competitiveness and organisational success, preparing students to lead quality initiatives that strengthen the reputation and performance of sports organisations.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

RK6 – To understand the characteristics of different sports business models, the specific regulations governing different sports organisations, and customer management tools.

RK10 – Understand the organisation, regulation and structure of sport at local, national and international levels, and the contextualisation of the various sports subsystems.

RS2 – Apply management tools and strategies in accordance with the nature of different sports organisation models.

RC2 – To assess, draw up reports and propose alternatives to both organisational problems and business management processes.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events.

Course description

1. Fundamentals of quality management in the sports context.

2. Regulations and quality standards applied to sports services.

3. Implementation of quality management systems in sports organisations / Implementation of quality management systems in sports organisations.

4. Quality assessment in sports facilities and services / Evaluation of quality in sports facilities and services.

5. Planning and quality control in sports events.

6. Success stories in the sports sector focusing on quality and the pursuit of excellence / Success stories in the sports sector focusing on quality and the pursuit of excellence.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Organisation and Management of Sports Tourism’ aims to equip students with the skills to plan and manage sporting activities and events that attract tourists and sports enthusiasts. It focuses on designing sporting experiences that promote tourism and local economic development.

This module also covers marketing and destination management techniques, as well as the coordination of the services and resources required to deliver a high-quality sports tourism offering.

Furthermore, it promotes an understanding of the sustainability and social impact of sports tourism, preparing students to create and manage projects that benefit communities and the environment.

Prerequisites

There are no prerequisites.

Learning Outcomes

This degree programme complies with Royal Decree 822/2021 of 28 September, which sets out the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK5 – Understand the fundamentals of descriptive statistics and sampling methods, and their importance in evaluation, planning, decision-making and organisational efficiency.

RK11 - Understand the technical terminology in English and the specific features of oral and written communication within business organisations.

RS1 – Apply strategic planning tools to sports management projects.

RC3 – Demonstrate knowledge of supervisory techniques and managerial skills focused on work teams for the management of sports services or events.

Course content description

1. Theoretical and practical foundations of sports tourism

2. Analysis of sports tourism: supply and demand, socio-economic impact on the region, socio-cultural impact / Analysis of sports tourism: supply and demand, socio-economic impact on the region, socio-cultural impact.

3. Types of active and passive sports tourism and their impact on the region / Types of active and passive sports tourism and their impact on the region.

4. Strategies for the planning and organisation of sporting activities and events aimed at tourism / Strategies for the planning and organisation of sporting activities and events aimed at tourism.

5. Requirements for the organisation of activities related to sports tourism / Requirements for the organisation of activities related to sports tourism.

6. Communication strategies and marketing tools for the promotion of events.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The course ‘Strategic Planning and Management’ aims to equip students with the skills to formulate and implement strategic plans for sports organisations. It focuses on analysing the environment and identifying opportunities and threats.

This module also teaches students how to develop long-term objectives and strategies, as well as how to implement and monitor action plans that align the organisation’s resources and capabilities with its goals.

Furthermore, it promotes the development of leadership and strategic decision-making skills, preparing students to lead sports organisations effectively and competitively.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

RK4 – Recognise the essential aspects of planning, project leadership and resource management in projects related to sports services and events.

RK8 – Describe developments, new trends and technological advances in sport, as well as their social and economic impact.

RS1 – Apply strategic planning tools to sports management projects.

RC4 – Analyse the factors within the social and economic environment that influence the development of sports services or events projects.

Course description

1. Sports organisations from an administrative and organisational perspective.

2. Conceptual framework of planning in sports organisations.

3. Analysis of the current situation: general and specific context / Analysis of the current situation: general and specific context.

4. Strategic management and leadership in sports organisations.

5. Tools for managing sports organisations (strategic plan, process map, balanced scorecard, etc.) / Tools for managing sports organisations (strategic plan, process map, balanced scorecard).

6. Designing strategic plans in sports organisations.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Completing assignments and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The aim of the ‘Digital Marketing’ module is to train students in the use of digital tools and strategies to promote sports organisations. It focuses on social media management, online advertising, email marketing and digital content, amongst other topics.

This module also teaches data analysis techniques and digital metrics to measure the effectiveness of campaigns and optimise audience reach and engagement.

Furthermore, it promotes an understanding of emerging trends and innovation in digital marketing, preparing students to create and manage successful campaigns that boost the presence and growth of sports organisations in the digital environment.

Prerequisites

There are no prerequisites.

Learning Outcomes

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

RK6 – Understand the characteristics of different sports business models, the specific regulations governing different sports organisations, and customer management tools.

RS8 - To implement a marketing and communication plan using the tools of the marketing mix and digital media.

RS3 – Apply the main tools for developing marketing and communication strategies.

RC6 – Plan advertising, distribution, promotion and communication strategies for the organisation of marketing plans within sports organisations or events.

Course description

1. Fundamentals of digital marketing, key concepts and strategies in the digital environment.

2. Understanding content marketing and SEO positioning.

3. Basic strategies for online advertising and digital media.

4. Basic aspects of social media and its management.

5. Analytics and measurement of actions and ROI in digital marketing.

6. Multichannel marketing strategies and digital planning.

Training activities

P1. Lectures.

P2. Interactive classes.

P4. Assignment work and solving challenges or problems.

P5. Independent study, case studies or problem-solving, and literature reviews.

P6. Tutoring.

P7. Knowledge assessments.

Assessment system and criteria

REGULAR EXAM SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3. Final knowledge assessment: 60%.

SUPPLEMENTARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘External Work Experience’ module provides students with practical experience in the sports sector. It focuses on applying the theoretical knowledge acquired to real-world work situations.

This module also enables students to develop professional skills and build a network of contacts within the sports industry, whilst working in organisations such as sports centres, clubs, leagues, federations, management and events companies, etc.

Furthermore, it encourages reflection on practical experience and its integration with academic training, preparing students for a successful transition into the world of work and enhancing their employability within the sports sector.

Prerequisites

There are no prerequisites.

Competencies

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RK4 - Recognise the essential aspects of planning, project leadership and resource management in projects related to sports services and events.

RS2 – Apply management tools and strategies in accordance with the nature of different sports organisation models.

RC1 – Plan sports service programmes tailored to the characteristics of the population (age range, gender, specific needs) and types of trends.

RC2 – Assess, draw up reports and propose alternatives to both various organisational problems and business management processes.

RC5 – Assess the suitability of technological solutions for optimising various management and control processes within sports organisations.

RC6 – Plan advertising, distribution, promotion and communication strategies for the organisation of marketing plans within sports organisations or events.

RODS – Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-cutting perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Description of the content

1. The content of the external work placement to be undertaken by the student will be based on work experience within a centre’s Human Resources department, which must already be linked to the University through an agreement that expressly sets out the external work placement activities to be carried out at that centre.

2. The placement will be finalised before the student’s placement begins and will relate to the various professional aspects carried out in the business departments covered throughout the degree programme.

Training activities

P2. Interactive classes.

P5b. Independent study, literature review, preparation of the final dissertation.

P6. Tutoring.

P10. Placement at the work placement centre.

Assessment system and criteria

SE7.- Report by the external academic placement supervisor. Maximum weighting 40%

SE8. Report by the academic supervisor of the external work placement. Maximum weighting: 40%

SE9. External academic placement report. Maximum weighting: 20%

Objectives

In accordance with the aims and content set out in the compulsory and core modules, students are required, where applicable, to defend and present a dissertation.

This dissertation must involve the application and integration of the knowledge acquired through the course content, which is based

on fundamental generic competences developed throughout the course of study.

Furthermore, students are expected to develop the skills and abilities inherent to a professional in this field of study.

Prerequisites

There are no prerequisites.

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning Outcomes

Final Year Project (RTFG) – Independently carries out, presents and defends a business project that synthesises and integrates the knowledge, skills and competences covered by the degree programme.

Course content

In accordance with the objectives and content set out in the compulsory and core modules, students are required, where applicable, to defend and present a final project.

This dissertation must involve the application and integration of the knowledge acquired through the course content, which is based

on fundamental generic competences developed throughout the course of study.

Furthermore, students are expected to develop the skills and abilities inherent to a professional in this field of study.

Learning activities

P4. Project development and problem-solving.

P6b. Supervision or guidance for the Final Year Project.

AP8. Preparation of the final year project.

AP9. Public oral defence of the final-year project.

Assessment system and criteria

SE5. Final Year Project report. Maximum weighting: 70%

SE6. Defence and presentation of the Final Year Project before the assessment panel. Maximum percentage: 30%

Objectives

To be determined.

Prerequisites

To be determined.

Competencies

Qualification in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

- To understand the legislation applicable to data protection, security, telecommunications and users.

- Understand the key elements of customer communication and cybersecurity.

- To draw up an internal and external communication plan in compliance with the relevant legal requirements.

- To promote and raise awareness of a culture of cybersecurity within the business environment.

Course content

1. Fundamentals of communication and effective customer service.

2. Introduction to cybersecurity and data protection, covering threats and measures to protect customer information.

3. Relevant regulations and legislation on data protection, privacy and customer communication.

4. Customer data management: collection, storage and protection of information.

5. Multi-channel and omni-channel customer communication via digital media and strategies.

6. Digital communication and the use of social media to interact with customers.

Training activities

To be determined.

Assessment system and criteria

REGULAR EXAM SESSION

SE2.- Portfolio tracking online activities: 40%.

SE3.- Final knowledge assessment: 60%.

EXTRAORDINARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

To be determined

Prerequisites

To be determined

Competencies

Degree programme in accordance with Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

- To understand the regulatory framework and specific legislation applicable to federated sport.

- Apply the fundamental principles and legal aspects of the management of federated sport.

- Analyse the relevant legislation in the field of federated sport.

Course content

1. Introduction to the legal framework and regulations governing federated sport.

2. Grants and funding in sport: sources and management of funds.

3. Intellectual property in sport: rights, licences and protection.

4. Taxation and legal aspects in organised sport.

5. Requirements and procedures for licences and competition management.

6. Regulatory compliance, ethics and integrity in federated sport.

Training activities

To be confirmed.

Assessment system and criteria

REGULAR SESSION

SE2. Portfolio documenting online activities: 40 per cent.

SE3.- Final knowledge assessment: 60%.

EXTRAORDINARY EXAMINATION SESSION

100% of the mark will be based on the official examination, the date of which will be published by the University.

Objectives

The ‘External Work Experience’ module provides students with practical experience in the sports sector. It focuses on applying the theoretical knowledge acquired to real-world work situations.

This module also enables students to develop professional skills and build a network of contacts within the sports industry, whilst working in organisations such as sports centres, clubs, leagues, federations, management and events companies, etc.

Furthermore, it encourages reflection on practical experience and its integration with academic training, preparing students for a successful transition into the world of work and enhancing their employability within the sports sector.

Prerequisites

There are no prerequisites.

Competencies

Degree programme adapted to Royal Decree 822/2021 of 28 September, which establishes the organisation of university education and the procedure for ensuring its quality.

Learning outcomes

RK2 – Understand the principles and theories of sports management within public and/or private sector service organisations, clubs and federations.

RK4 - Recognise the essential aspects of planning, project leadership and resource management in projects related to sports services and events.

RS2 – Apply management tools and strategies in accordance with the nature of different sports organisation models.

RC1 – Plan sports service programmes tailored to the characteristics of the population (age range, gender, specific needs) and types of trends.

RC2 – Assess, draw up reports and propose alternatives to both various organisational problems and business management processes.

RC5 – Assess the suitability of technological solutions for optimising various management and control processes within sports organisations.

RC6 – Plan advertising, distribution, promotion and communication strategies for the organisation of marketing plans within sports organisations or events.

RODS – Develops effective communication, teamwork, analytical thinking, creativity and ethical leadership from a cross-cutting perspective, clearly inspired by democratic principles and values, as well as the Sustainable Development Goals, in order to operate with integrity in the professional sphere.

Description of the content

1. The content of the external work placement to be undertaken by the student will be based on work experience within the Human Resources department of an organisation that is already linked to the University through an agreement which expressly sets out the external work placement activities to be carried out at that organisation.

2. The placement will be finalised before the student’s placement begins and will relate to the various professional aspects carried out in the business departments covered throughout the degree programme.

Training activities

P2. Interactive classes.

P5b. Independent study, literature review, preparation of the final dissertation.

P6. Tutoring.

P10. Placement at the work placement centre.

Assessment system and criteria

SE7.- Report by the external academic placement supervisor. Maximum weighting 40%

SE8. Report by the academic supervisor of the external work placement. Maximum weighting: 40%

SE9. External academic placement report. Maximum weighting: 20%