Specialise online as a senior marketing and advertising technician and gain access to a wide range of career opportunities across various sectors. This programme has been developed in collaboration with the consultancy firm The Cocktail.
By studying the UAX Online Higher Technical Diploma in Marketing and Advertising, you’ll gain practical experience of the latest realities facing companies in the sector, through a programme developed in collaboration with the consultancy firm The Cocktail.
You’ll be able to study flexibly and at your own pace, and in just two years you’ll obtain a 100% officially recognised qualification that will open up new career opportunities.
What’s more, you’ll benefit from the university’s network of over 8,800 partnership agreements and undertake your work placements at companies such as: McCann, Movistar Riders, The Cocktail, RK People, Leroy Merlin, Telefónica and NH Hotels, amongst many others.
What will you learn?
Remember that we offer an exclusive credit transfer scheme so that you can continue your studies and obtain a university degree in less than three years.
Request further information and join a dynamic and ever-changing sector!
MARKETING AND ADVERTISING TECHNICIAN
First Year
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| V0120801 | Economic and financial management of the company | OB | 13 |
| V0120802 | Marketing policies | OB | 13 |
| V0120803 | Digital marketing | OB | 12 |
| V0120804 | Market research | OB | 9 |
| V0120806 | Business English | OB | 5 |
| V0120807 | Personal Pathway to Employability I | OB | 5 |
| TOTAL: | 57 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 1 |
| TOTAL: | 1 | ||
Second Year
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| V0220808 | Design and production of communication materials | OB | 10 |
| V0220809 | Media and communication channels | OB | 7 |
| V0220810 | Public relations and marketing events management | OB | 7 |
| V0220811 | Fieldwork in market research | OB | 7 |
| V0220812 | Launch of products and services | OB | 6 |
| V0220813 | Customer, consumer and user services | OB | 5 |
| V0220814 | Personal Pathway to Employability II | OB | 5 |
| V0220815 | Digitalisation in the productive sectors | OB | 3 |
| V0220816 | Sustainability applied to the production system | OB | 3 |
| V0220818 | Intermodular Marketing and Advertising Project | OB | 5 |
| V0220819 | FFE1 | OB | 0 |
| TOTAL: | 58 | ||
ELECTIVE COURSES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| N/A | Elective | OP | 1 |
| TOTAL: | 1 | ||
List of Elective Modules
ANNUAL SUBJECTS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| V0120805 | Advanced Business English (GS) | OP | 0 |
| V0220817 | Expansion of digital marketing | OP | 5 |
| TOTAL: | 5 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
Dual training in virtual mode:
Based on the Organic Law 3/2022 from the academic year 24-25 different significant novelties are introduced in the Vocational Training system in Spain.
This changeover to the new Dual VET regulations (a standard version for the whole country except for the order of the modules and the teaching load set by each Autonomous Community) affects all first-year courses in any of their modalities (face-to-face or virtual) except for the Higher Cycle in Dietetics, which remains in the LOGSE training plan, prior to the current LOE*.
At UAX you will be connected to the sector from day one through prestigious lectures, attendance at industry events, masterclasses from industry professionals and much more.
You will participate in real projects with companies like Santander and you will experience the reality of an advertising agency through a workshop where you will face real cases.
You'll do 370 hours of internships and you'll be able to benefit from our more than 8,000 agreements with companies of all kinds.
Discover some of the companies where other uax students have done their internships:
UAX FP offers you the possibility to take a unique certification in artificial intelligence applied to digital marketing:
Aimed at students of the Higher Level Training Cycle in Marketing and Advertising by distance learning. With a practical and theoretical approach, this course will provide you with the necessary skills to apply artificial intelligence solutions in digital marketing campaigns and optimise results in business environments.
Consult your advisor and receive complementary information about the certification to resolve all your doubts and find out all the details of the programme.
Request your personalised validation plan
If you have already studied another degree before, you want to change centre, or you are planning to study a degree after your cycle, at UAX we have the perfect plan for you.
Contact us and find out about your personalised and free validation plan, designed according to the studies you have taken and those you want to study.
You can access this Higher Level Training Cycle if:
In addition, you must have at least one of the following academic qualifications:
Number of new admission places offered
It’s that simple – send us your registration and we’ll get in touch to help you make your dream come true!
For further information: CFGS Admission Regulations for the 2024–2025 academic year
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Meet some of the teachers
Social Media Manager and content creator for various projects. He has collaborated with brands such as KIA, NetApp, Huawei, Braun and Gillette.
He has extensive experience in the marketing and advertising sector, having worked as a key account, branding, performance and optimisation manager for brands such as O2, Telefónica, Burger King, ING and Disney.
He has more than twenty years of experience in banking, having worked in Caixabank, in the management team and in corporate banking.
Lecturer in Digital Marketing and Media and Communication Media in online mode.
Graduate in Business Administration and Management with extensive experience in the education sector. He has extensive experience in the business world, where he mainly works in management, administration and HR.
A graduate in Business Administration and Management, she combines her teaching work at the UAX with her work as an interim in the Murcia Regional Ministry of Education.
In the Higher Technical Degree in Marketing and Advertising at UAX you will learn everything you need to stand out in a creative and constantly evolving sector. You will discover how to design advertising campaigns, manage social networks, analyse markets, organise events and create digital marketing strategies.
Studying Marketing and Advertising at UAX FP opens the doors to a dynamic, creative and constantly evolving sector, with high employability and multiple career opportunities. You will develop digital, strategic and communication skills that are highly valued by companies.
A graduate in Marketing and Advertising can perform functions such as:
At UAX FP you can study the Higher Technician in Marketing and Advertising in 100% online mode, which allows you to study at your own pace and combine your training with other activities. In addition, the programme includes internships (which can be validated) in leading companies in the sector, guaranteeing practical training adapted to the labour market.
Other related qualifications
We offer a wide range of courses, so you’re sure to find a programme that suits you.
