The UAX Degree in Business Analytics prepares you to respond to the needs of leading companies such as EY, PWC, Deloitte and KPMG. These companies need professionals specialised in data visualisation and engineering to make strategic decisions and meet their business objectives.
The curriculum is distinguished by combining fundamental knowledge of the business area such as strategic management, marketing, operations, talent... with two critical aspects today, the use of data for decision-making and training in emerging technologies such as AI, Big Data or industry 4.0... to take your professional profile to the next level.
The degree includes the Data Analytics (R) certification from
Opt for a curriculum with maximum employability
Grado en Analítica de Negocios/ Bachelor in Business Analytics
First Year
First Semester
Code | Subjects | Character* | ECTS |
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0121300 | Financial Accounting | FB | 6 |
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0121301 | Principles of Business | FB | 6 |
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0121302 | Business Computing | FB | 6 |
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0121303 | Macroeconomics | FB | 6 |
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0121304 | Business Mathematics | OB | 6 |
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TOTAL: | 30 |
Second Semester
Code | Subjects | Character* | ECTS |
---|---|---|---|
0121305 | Economics for Decision Making | FB | 6 |
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0121306 | Business Statistics 1 | OB | 6 |
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0121307 | Database Management | FB | 6 |
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0121308 | Financial Mathematics | OB | 6 |
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0121309 | Business Communication Techniques | FB | 6 |
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TOTAL: | 30 |
Second Year
First Semester
Code | Subjects | Character* | ECTS |
---|---|---|---|
0221301 | Business Statistics 2 | OB | 3 |
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0221302 | Digital Finance | OB | 6 |
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0221303 | Principles of Marketing | OB | 6 |
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0221304 | Techniques to Work in Professional Teams | FB | 6 |
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0221305 | Data Display and Presentation | OB | 3 |
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0221311 | Data Analysis Programming Tools | OB | 6 |
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TOTAL: | 30 |
Second Semester
Code | Subjects | Character* | ECTS |
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0221300 | Algorithms and Data Structures | OB | 6 |
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0221306 | Analytical Accounting and Business Planning | OB | 6 |
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0221307 | Digital Law | FB | 6 |
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0221309 | Data Mining 1 | OB | 6 |
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0221310 | New Business Models | FB | 6 |
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TOTAL: | 30 |
Third Year
First Semester
Code | Subjects | Character* | ECTS |
---|---|---|---|
0321300 | Digital Marketing Strategies | OB | 6 |
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0321301 | Corporate Finance | OB | 6 |
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0321302 | Project Management | OB | 6 |
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0321303 | Machine learning | OB | 6 |
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0321304 | Data Mining 2 | OB | 6 |
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TOTAL: | 30 |
Second Semester
Code | Subjects | Character* | ECTS |
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0321305 | Financial Statement Analysis | OB | 6 |
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0321306 | Analysis of Economic Sectors | OB | 6 |
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0321307 | Company Taxation | OB | 6 |
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0321309 | Artificial intelligence | OB | 6 |
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0321310 | Leadership and Change Management | OB | 6 |
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TOTAL: | 30 |
Fourth Year
First Semester
Code | Subjects | Character* | ECTS |
---|---|---|---|
0421300 | Business Creation and Digital Entrepreneurship | OB | 6 |
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0421301 | Business Management Systems | OB | 6 |
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TOTAL: | 12 |
Second Semester
Code | Subjects | Character* | ECTS |
---|---|---|---|
0421302 | External Internship | OB | 24 |
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0421303 | End of Degree Project | OB | 6 |
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TOTAL: | 30 |
Optional Subjects
Code | Subjects | Character* | ECTS |
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Optional | OP | 18 | |
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TOTAL: | 18 |
Optional Subjects
First Semester
Code | Subjects | Character* | ECTS |
---|---|---|---|
0421231 | International Finance | OP | 6 |
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0421330 | Risk Analysis and Management | OP | 6 |
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0421332 | Financial Marketing | OP | 6 |
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0421333 | Account Auditing | OP | 6 |
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0421334 | Consolidated Financial Statements | OP | 6 |
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0421335 | International Auditing Standards. | OP | 6 |
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0421336 | Services Marketing | OP | 6 |
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0421337 | Sales Forecasting Models | OP | 6 |
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0421338 | Marketing Plan | OP | 6 |
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0421339 | International Trade | OP | 6 |
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0421340 | International Economics | OP | 6 |
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0421341 | International Marketing | OP | 6 |
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TOTAL: | 72 |
*Character: BT: Basic Training, Ob: Required, Op: Optional
International placements: As a Business and Tech student, you will have the opportunity to undertake international placements at important universities in key destinations such as the USA, London, China, Germany and Canada, among others.
These are some of the international universities where you will be able to do international internships:
International Internships: Business Analytics students will be able to carry out international internships in countries such as the USA, UK, Germany or Asian countries such as China, South Korea or Japan, among others.
With the UAX Bachelor's Degree in Business Analytics you will be connected to the business world from day one through:
In addition, you will have the support of the Career Services Office where we provide you with everything you need to carry out your internships and institutions, to encourage contact with the professional world right from the start.
By studying the Bachelor's Degree in Business Analytics, you will be trained by more than 70% of professors who combine teaching with professional activity in leading companies such as EY, Vodafone or Banco Sabadell.
Miguel Palacios Fernández | A professional with a solid international background. A graduate of MIT, École Centrale de Paris and UPM, he has developed his career in various countries such as France, Portugal, Switzerland, Scandinavia and the USA. His experience includes key roles in prestigious firms such as Oliver Wyman and Alenia, complemented by his contribution at ESCP Business School. |
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Angel Díaz Alegre | A reference in strategy and global business. Educated at Stanford, MIT and UPM, he was a former partner at McKinsey (operating in Europe and the Middle East). His entrepreneurial vision led him to found a successful startup, sold to a Japanese multinational. |
Manuel Fernandez-Villacañas Marín | ANECA-accredited university professor, international consultant and researcher in strategy, intelligence, logistics and security, and colonel in the Spanish Air and Space Army (R). |
Romy Elena Rodríguez-Ravines | PhD. Expert in Advanced Analytics and consulting. Head of Research and Modeling Strategies at DeNexus. |
Carlos Hernández Laille | Professor of Corporate Finance and Digital Finance. Professor of Business Strategy and Operations Management at the College for International Studies CIS, MSMK University, Canterbury Christ Church University. Internacional. Managing Director Skid Steers at JCB. More than 15 years as International Executive Director. |
Antonio Cantalapiedra Asensio | Founder and CEO of Woonivers. Manager in technology companies such as Blackberry. CEO of myTaxi (currently FreeNow) until 2017 in Southern Europe with an exit with Daimler AG in 2014. Business Angel in startups such as Balandra Software (Machine Learning), Binfluencer (Machine Learning), Capaball (Machine Learning), MadeinMöbile (IoT). Visiting Lecturer (Harvard Business School, IE Business School, ESADE BS, UNED, ISDI, Centro Villanueva) and Professor at ICADE Business School, Endicott College, UCLM, Global Business School, UNIR, Universidad Sergio Arboleda (Colombia). Advisor to IoMob (Public Blockchain aggregating Mobility solutions) and advisor on mobility issues at Gerson Lehrman Group (GLC) based in New York. Partner at Founders Institute (Silicon Valley, USA) - US startup accelerator. MBA from ICADE and GAMP from ESADE Business School and McDonough Business School (Georgetown University). |
Laura Davara Fernández de Marcos | Doctor with six-year doctoral degree. Partner of Davara&Davara. Practising lawyer, auditor on RGPD and LOPDGDD, expert in Social Networks, lecturer and expert trainer in data protection and ICT Law. Author of several books on LegalTech. Co-creator of @aprendiendocondavara on Instagram where she offers practical tips on privacy and cybersecurity and Co-creator of ©Trending. |
Elena Davara Fernández de Marcos | Accredited doctor with six-year doctorate. Partner of Davara&Davara. Practising lawyer. Member of the IVAC Evaluation Commission. Trainer, speaker in various Latin American countries on privacy and expert writer on ICT with numerous contributions to scientific journals and books on data protection, teleworking and ICT law. Author of several books on LegalTech. Co-creator of @aprendiendocondavara on Instagram where she offers practical tips on privacy and cybersecurity and Co-creator of ©Trending. |
See the full faculty here
Raúl Millán - Head of Talent Acquisition PwC:
"Business Intelligence & Analytics technology allows us to improve data visualization, turning it into very valuable information and facilitating decision-making. At PwC we trust and are committed to young talent, incorporating more than 400 recent graduates, mainly with STEM degrees. These types of profiles have enormous potential and hiring has been exponential in recent years".
Alvaro Moreno de Carlos - Manager at EY Consulting:
"In recent years there has been a growing need for Business Analytics & Intelligence skills among our professionals to be able to help our clients. This knowledge has traditionally belonged to more technical profiles, but today it has become a fundamental requirement to help companies extract value from their data and improve business performance".
Sofía Kuhnel Torno - Manager at KPMG
"At KPMG, there is no doubt that data analytics is present in everything we do. Increasingly, mixed profiles in business administration, law and other areas that have the specialised vision and understanding of data in their university education are very useful and attractive.
Luis López Sanchez - Human Resources Director Deloitte España
"Leading in the knowledge era requires new strategies that leverage data to make business decisions. Deloitte's business analytics specialists use data-driven methods and tools to help organisations apply insights at the point of action and then connect those insights for greater value."
All fields are required
Admission to the Alfonso X el Sabio University will depend on the places offered and available in the degree, once the legal requirements for access to the University contemplated by current legislation are met.
Students who enroll for the first time at UAX follow the procedure established by the University described in the Admission Regulations published on the university's website:
https://www.uax.com/proceso-de-admision
In addition, this information, as well as any questions that may arise to students, is also dealt with personally through the Admissions Department.
The provisions of Royal Decree 534/2024, which regulates the requirements for access to official university degree courses, the basic characteristics of the entrance exam and the basic regulations of admission procedures, will be taken into account.
In accordance with the provisions of section 3 of article 15 of Royal Decree 822/2021, the UAX will reserve 5 percent of the places offered in the official university degrees for students who have recognized a degree of disability equal to or greater than 33 percent, as well as for students with permanent educational support needs associated with personal circumstances of disability, that in their previous studies they have required resources and support for their full educational inclusion, bearing in mind the provisions of the same regulations. Likewise, the availability of places for these students who attend the extraordinary calls for access to the university will be guaranteed, until reaching that 5 percent of the reserve quota on the total places offered in said title. In the case of not occupying the number of reserved places, the rest of the candidates who meet the criteria for access and admission of the degree may be enrolled.
The general characteristics of a student who wishes to pursue these studies would include, among others, an interest in the business world and how the integration of new technologies can change the way the company operates and markets.
As these are subjects in constant evolution, an open mind to changing contents will also be essential. Regarding the specific characteristics, three should be highlighted: capacity for analysis and synthesis to draw conclusions from the work carried out, perceptual and spatial capacity and, of course, creative and innovative capacity in the face of the evolution of technological advances. Instrumental skills such as memory and retention or language proficiency are also important.
The impact of professional activity requires people with a high degree of responsibility, an ethical and social approach in their actions, as well as a clear interest in the scientific / technical compared to other motivations.
Language level: Given that the degree is taught in Spanish and English, in the admission process candidates must prove to be in possession of a B2 CEFR level (Common European Framework of Reference for Languages) of English
In the case of students with specific educational needs derived from disability, the Alfonso X El Sabio University will provide the appropriate support and advice services, which will evaluate the need for possible curricular adaptations, itineraries, or alternative studies
https://www.uax.com/portal-de-transparencia/normativa
Universidad Alfonso X El Sabio has approved and published a regulation adapted to Royal Decree 822/2021 to address the transfer and recognition of credits.
https://www.uax.com/download/9959/file/Normativa-TRC.pdf
In this degree, there is the possibility of the Recognition of Credits Earned by Accreditation of Work and Professional Experience, up to a maximum of 36 ECTS.
You can consult our advisors for more information.
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We boast a very diverse academic offer, so you can be sure to find a programme that suits you
The UAX Bachelor's Degree in Business Analytics prepares you to respond to the needs of leading companies such as EY, PWC Deloitte, IBM and Banco Santander. These companies need professionals specialised in data visualisation and engineering to make strategic decisions and meet their business objectives.
You will specialise in business intelligence and analytics through Agile methodologies, learn to handle advanced software for business analytics management and work on interdisciplinary projects with students from other faculties and companies such as Avanade, Ecoalf, Quirónsalud and Caixabank, among others.
You can study the Bachelor's Degree in Business Intelligence with the UAX at the Chamberí campus located in the heart of Madrid; right in the centre of the city.
In order to access the Business Analytics degree:
You need to submit an APPLICATION FOR ADMISSION, stating your grades from the 1st baccalaureate -First Selection
ADMISSION TEST which consists of:
For the asynchronous assessment, you will be asked to provide us with, throughout your admission process, through the UAX admissions portal:
The aim of both tests is to have the opportunity to get to know you in more depth and with a more holistic vision, in order to identify in you those skills and competences that are key for your admission to the degree you are applying for; as well as for a subsequent personalised accompaniment throughout your studies at UAX.
Graduates of this degree obtain a complete training that allows them to perform a profession or trade related to the analysis and interpretation of data, as they will have the ability to adapt to any sector of economic activity such as consulting, telecommunications, banking, health, industry, information services and research, among others, because they acquire a solid interdisciplinary training that provides them with knowledge in matters relating to data analysis and the development of predictive models.
As the knowledge acquired allows them to identify patterns and trends, graduates of this degree will be able to work, among others, as: data analysis expert, data architect, Big Data specialist, data scientist, business analyst, AI expert, business intelligence expert, entrepreneur or researcher.
What will you be able to do after you finish your studies?
Course 22/23 | Course 23/24 | Course 24/25 | |
Success rate* | 96.71% | 92.92% | n.d. |
Rate of return** | 93.38% | 88.10% | n.d. |
Withdrawal and non-renewal rate | 6.67% | 13.04% | 3.13% |
Student satisfaction with teachers | 7.6 | 7.5 | 7.8 |
Student satisfaction with the program | 7.4 | 7.1 | 7.5 |
Teacher satisfaction | 9.1 | 9.1 | 9.3 |
*ECTS passed / ECTS submitted to exams
**ECTS passed / ECTS enrolled
Improvement plans for the degree:
Among the improvements implemented in the program in recent courses are the following:
The UAX promotes the culture of quality among the university community through the UAX Quality System (SIUAX), for which the University Management is ultimately responsible, ensuring that the planning of the system is implemented to effectively meet the quality objectives, the satisfaction of needs, requirements and expectations of customers and interested parties.
Los órganos responsables son:
The bodies responsible are:
This organisational structure channels a bidirectional communication of the different improvement actions that allow and ensure the construction of the quality culture in the University.
This degree, according to RD 822/2021 (art. 34) must undergo the process of accreditation renewal. During the development of the process, an evaluation team of the Foundation for Knowledge Madrimasd will meet with different stakeholders of the degree. In addition, they provide us with a form so that any interested party can indicate to the Foundation those aspects they consider relevant to the development of this programme.