+34 91 910 01 70
+34 91 910 01 70
Official qualification
Boost your future with the UAX Online Marketing Degree. With a strategic, creative and digital approach, this programme will prepare you to lead innovative campaigns, master tools such as SEO, SEM, CRM and business simulation, and make decisions based on real data. Learn with working professionals from leading companies and access exclusive internship opportunities. Be part of the 96% of UAX students who successfully enter the job market. Study at Spain's No. 1 University in terms of employability (U-Ranking 2023, BBVA Foundation). Limited places.
Become a key figure in business decision-making with the UAX Online Degree in Marketing. This programme trains professionals with a strategic and digital focus, prepared to lead in a global and competitive environment. From day one, you will connect with the reality of the sector through practical training, professional tools and collaboration with experts from companies such as Wizink Bank and SigmaDos. In addition, you will have access to more than 8,800 internship agreements with leading companies such as The Cocktail, Coca-Cola, Telefónica, the Big 4, Repsol, RTVE and SONY.
Develop your management profile with certifications in Storytelling, Analytical Thinking and Leadership, and master Agile methodologies that simulate real work environments. Use business simulation software to face real challenges in today's marketing. All this in 100% online mode, with flexibility to combine studies with your personal life, without giving up a demanding training and connected to the industry.
UAX is a member of AACSB, the largest global business education alliance. This link with leading institutions in more than 100 countries guarantees degrees of excellence, internationally recognised and with high employability.
You will acquire strategic, digital and managerial skills to stand out in today's marketing landscape.
A syllabus developed in collaboration with important national agencies and which brings together the latest technological innovations such as Design Thinking, Scrum, Rollplay, Gamification, etc.
Grado en Marketing
Primer Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0121600 | Comunicación Oral y Escrita | FB | 6 |
| S0121601 | Ecosistema y Transformación Digital | FB | 6 |
| S0121602 | Historia del Marketing y la Sociedad | FB | 6 |
| S0121603 | Introducción al Marketing | FB | 6 |
| S0121604 | Organización y Administración de Empresas | FB | 6 |
| TOTAL: | 30 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0121605 | Creatividad y pensamiento disruptivo en el Marketing | FB | 6 |
| S0121606 | Fundamentos de la Inteligencia de Negocio | FB | 6 |
| S0121607 | Informática Aplicada | FB | 6 |
| S0121608 | Macroeconomía | OB | 6 |
| S0121609 | Matemáticas Empresariales | OB | 6 |
| TOTAL: | 30 | ||
Segundo Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0221600 | Análisis y visualización de datos | OB | 6 |
| S0221601 | Derecho de la Empresa | OB | 6 |
| S0221602 | Marketing Estratégico | OB | 6 |
| S0221603 | Microeconomía | OB | 6 |
| S0221604 | Operaciones de Inversión y Financiación | OB | 6 |
| TOTAL: | 30 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0221605 | Comportamiento del Consumidor | OB | 6 |
| S0221606 | Estadística Empresarial | OB | 6 |
| S0221607 | Habilidades Directivas/Management Skills | FB | 6 |
| S0221608 | Inglés para los negocios/English for Business | FB | 6 |
| S0221609 | Plan de Marketing | OB | 6 |
| TOTAL: | 30 | ||
Tercer Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0321600 | Comercio electrónico | OB | 6 |
| S0321601 | Distribución y Logística | OB | 6 |
| S0321602 | Métodos de Investigación de Mercados | OB | 6 |
| S0321603 | Políticas de Producto y Precio | OB | 6 |
| S0321604 | Retail Marketing | OB | 6 |
| TOTAL: | 30 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0321605 | Comunicación Integral de Marketing / Integrated Marketing Communication | OB | 6 |
| S0321606 | Dirección de ventas y negociación/ Sales management and negotiation | OB | 6 |
| S0321607 | Marketing aplicado a los dispositivos móviles/Marketing applied to mobile devices | OB | 6 |
| S0321608 | Marketing Internacional / International Marketing | OB | 6 |
| TOTAL: | 24 | ||
ASIGNATURAS OPTATIVAS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 6 | |
| TOTAL: | 6 | ||
Cuarto Curso
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421600 | CRM y servicio al cliente/CRM and customer service | OB | 6 |
| S0421601 | Gestión de Comunidades Virtuales y Redes Sociales/Management of Virtual Communities and Social Networks | OB | 6 |
| S0421602 | Medición y Analítica Web / Measurement and Web Analytics | OB | 6 |
| S0421603 | Simulador empresarial de Marketing/Business Marketing Simulator | OB | 6 |
| TOTAL: | 24 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421604 | Prácticas Académicas Externas 1/External Academic Internships 1 | OB | 12 |
| S0421605 | Trabajo Fin de Grado | OB | 6 |
| TOTAL: | 18 | ||
ASIGNATURAS OPTATIVAS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 18 | |
| TOTAL: | 18 | ||
Lista de Asignaturas Optativas
ASIGNATURAS ANUALES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421637 | (A) Derecho Financiero y Tributario | OP | 12 |
| S0421638 | (A) Derecho Mercantil | OP | 12 |
| TOTAL: | 24 | ||
PRIMER CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0421630 | Gestión de Marcas/Brand Management | OP | 6 |
| S0421631 | Marketing de Servicios/Services Marketing | OP | 6 |
| S0421632 | Marketing Directo y Relacional/Direct and Relationship Marketing | OP | 6 |
| TOTAL: | 18 | ||
SEGUNDO CUATRIMESTRE
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| S0321630 | Coaching y Desarrollo Profesional / Coaching and Professional Development | OP | 6 |
| S0321631 | Organización de Eventos/Organization of events | OP | 6 |
| S0421633 | Comunicación en Segunda Lengua Extranjera | OP | 12 |
| S0421634 | Marketing Experiencial | OP | 6 |
| S0421635 | Planificación de Medios Publicitarios/Advertising Media Planning | OP | 6 |
| S0421636 | Prácticas Académicas Externas 2/External Academic Internships 2 | OP | 12 |
| TOTAL: | 48 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
The main reason why at UAX there are students like you is the possibility of making your personal, professional and academic life compatible. Our differential value is a methodology without barriers, focused on you and your desire to learn.
How is our methodology?
In addition, you will have the full availability of our campus in Madrid, to carry out your formalities, solve your doubts and enjoy the facilities it offers you.
By studying the Bachelor's Degree in Marketing at UAX, you can benefit from our more than 8,000 agreements and do your internship in agencies, consultancies, large consumer companies and multinationals of the stature of:
In addition, each student has Career Services, where we provide them with everything they need to carry out their internships and encourage contact with the professional world from the very beginning.
Recommended profile
This Degree in Online Marketing is aimed at students who show an interest in the business world, in the current problems that emerge in the economic and social sphere, the ability to lead a group of people and manage human resources, and have, among others, a clear entrepreneurial vocation. In addition, they must show a capacity for study, a willingness to work and a vocation for their future profession.
As these subjects are constantly evolving, it is also essential to have an open mind to changing contents. With regard to specific characteristics, three are worth highlighting:
-Ability to analyse and synthesise in order to draw conclusions from the work carried out.
-Perceptive and spatial ability.
-Creative and innovative capacity in the face of the evolution of technological advances.
They last approximately 1.5 hours and consist of:
COMPETENT TEST: TCAP©- Test of Academic and Personal Competences.
An initial competency assessment will be carried out by means of a battery of standardised and scientifically endorsed psycho-technical and personality tests.
Estimated duration of the Online Test: 60'.
LANGUAGE TEST:
-English test for candidates with Spanish mother tongue.
Spanish test for candidates with a non-Spanish mother tongue.
Estimated duration of the Online Test: 30'.
Find out how your admission will be assessed:
Academic record: Baccalaureate or CFGS marks - 70%.
Admission test results - 30%.
Undergraduate Admissions Regulations
40 places in face-to-face mode
60 places in distance mode
Request your personalised validation plan
If you have already studied another degree before, you want to change centre, or you are planning to study a degree after your cycle, at UAX we have the perfect plan for you.
Find out about your free, personalised validation plan, designed according to the studies you have taken and the ones you want to study here.
We know how important location is for your exams.
* Exam venues are subject to maximum occupancy and availability.
We need to know a little about you so that we can give you a personalised service.
All fields are required
Train with the best professionals
Digital strategy consultant. With professional experience in public administrations and private companies, he has been responsible for Digital Marketing at ILUNION. His areas of research are marketing, reputation, digital presence and AI.
Lawyer specialising in Cybercrime and Data Protection. Graduate in Law from the UNED and Master's Degree in Access to the Legal Profession from the URJC. After several years in a specialised law firm, he runs his own practice and is currently studying for a PhD.
PhD in Political Science and International Relations from the UCM, accredited by ANECA. Specialist in lobbying, with multiple academic publications and participation in international conferences on the subject.
CEO of Vivofácil, he leads more than 3,500 employees in the care of people and goods. Expert in strategy, technology, data and marketing, with 9 postgraduate degrees and experience as a consultant for Fagor Electrodomésticos and marketing teacher.
Executive coach (PCC by ICF), professor at UAX and researcher in stress management. With a degree in Audiovisual Communication and a Master's in Business Management, she combines her teaching work with consultancy for leaders and organisations.
Head of Marketing at Esradio and Libertad Digital, with more than 5 years of experience in digital strategies in media and finance. PhD student at UCM, he researches on AI applied to journalism.
Degree in Fine Arts and specialised in Design, with training in Graphic Design, Web and Digital Marketing. Currently, she leads Digital Marketing in a motorsports marketplace.
Degree in Advertising and PR, with Masters in Advertising Creativity and E-Commerce. With more than 15 years of experience in creativity and digital marketing. She leads ME GUSTA LA IDEA, a digital agency specialising in strategy and creativity.
Consultant in marketing, market research and brand strategy, with experience in agencies and multi-sector strategic projects. He combines research and creativity to design result-oriented strategies.
PhD in Communication, specialising in Digital Transformation in university education. Researcher on the impact of social networks on decision-making and social trends. Experienced in the digitalisation of companies in the tourism sector.
Marketing and advertising professional with more than 25 years of experience and 20 years as a teacher. With a degree in Sociology and a Master's in Advertising, she has worked in top-level agencies. She is currently Sales and Marketing Director at El Español de Alicante.
Industrial Engineer with Executive MBA, currently Operations Manager at "The Candy and the Toy Factory". Specialised in production, quality, maintenance and logistics, with extensive experience in multi-plant projects, business management and definition of financial KPIs.
Doctora en Ciencias de la Información por la UCM, con amplia trayectoria docente y en gestión universitaria. Especialista en marketing, comunicación y evaluación de competencias. Asesora en turismo sostenible y dirige su propio negocio de alojamiento turístico.
Con el grado de marketing online podrás ejercer en departamentos de marketing y comercial, trabajarás como analista de mercados, jefe de cuentas, project manager, consultor o investigador.
Además podrás optar a puestos de director de marketing, director de cuentas o director comercial.
Con el Grado Marketing a distancia potenciarás tus conocimientos digitales, la experimentación y entrarás en contacto con la industria desde el primer día. Lideramos los rankings de empleabilidad con un 96%.
Estudiar marketing online en UAX te permite:
Desarrollar habilidades directivas y certificarte en Storytelling, Analytical thinking, Disruptive Thinking & Leadership and Ethics.
Podrás realizar tus prácticas en más de 8.800 empresas referentes de toda España, como la consultora The Cocktail, las Big4, Coca Cola o Telefónica, entre muchas otras.
Con la metodología online de UAX puedes estudiar dónde y cuándo quieras, con libertad de horarios y acceso al Campus Virtual disponible 24/7, compatible con tu vida personal y profesional.
Other related qualifications
We have a very diverse academic offer, you are sure to find a programme that suits you.
Higher Online Technician in Marketing and Advertising
In collaboration with:
Start:
September
Length:
2 years
Master's Degree in Sports Marketing and Communication
In collaboration with:
Start:
October
Length:
9 months
Online Master's Degree in Digital Marketing
Start:
October
Length:
9 months
Online Master's Degree in Artificial Intelligence
Start:
October
Length:
9 months
Online Degree in Business Administration and Management
Start:
October
Length:
4 years
Online Degree in Law
In collaboration with:
Start:
October
Length:
4 years
Online degree in Computer Engineering
Start:
October
Length:
4 years
The Degree Monitoring and Improvement Committee is made up of:
