Microcredential
Online
Understand how an ageing population is transforming markets and identify business opportunities in one of the sectors with the greatest growth potential over the coming decades.
The Silver Economy has established itself as one of the main drivers of economic and social transformation worldwide. Rising life expectancy and the growth of the older population are driving new demands, changing consumer habits and creating business opportunities across a wide range of sectors.
This micro-credential provides a practical insight into the impact of an ageing population on markets and organisations, helping you to understand the characteristics, needs and expectations of one of the most economically significant consumer segments.
Upon completion of the micro-credential, you will be able to:
A training programme designed to help participants understand one of the phenomena with the greatest impact on the future of businesses, markets and society.
This micro-credential is aimed at university students, graduates, professionals and entrepreneurs interested in understanding the economic and business impact of an ageing population.
It is particularly relevant for those wishing to broaden their knowledge of emerging markets, consumer behaviour, business development, innovation or demographic trends with business implications.
Its professional application enables you to:
The micro-credential is delivered via a 100% online, self-guided and individualised approach, designed to make it easier to fit in alongside academic or professional commitments.
The course is based on:
At the end of the micro-credential, you will obtain a university micro-credential certificate issued by the Universidad Alfonso X el Sabio (UAX).
Micro-credentials are training courses:
