Official qualification
Malaga
Become a professional capable of leading projects and organisations in the cultural, sports and entertainment industries. An official online master's degree aimed at those who wish to work in culture, sport, media or events from an innovative, digital and sustainable perspective.
In collaboration with:
Culture, sport and entertainment have evolved into global ecosystems capable of mobilising audiences, generating identity, transforming cities and creating new opportunities for economic, social and technological development.
This online Master's Degree trains you to design, manage, lead and evaluate projects, events and organisations in any of these three areas: culture, music and sport in large-scale environments and destinations with high tourist projection.
The programme combines strategic management, digital innovation, communication, data analysis and entrepreneurship with an ethical, sustainable and impact-oriented vision. Its cross-cutting vision means you don't have to choose just one area: culture, sport, media and entertainment in a single programme.
It incorporates real cases and the participation of professionals from Live Nation, the global leader in live entertainment, bringing you closer to the reality of the sector from day one.
The faculty is made up of active experts: from the PR and Education Department of Live Nation Spain to specialists in cultural management, experiential marketing, international events and strategic entertainment consultancy.
The master's degree is designed for those seeking flexible, official training that is compatible with their professional life, preparing you to develop your career in promoters, festivals, sports clubs, agencies, companies in the cultural sector and tourism companies that integrate events and experiences as a key part of their business model.
SYLLABUS | |||
| Subject/Subject | Character | ECTS | Timeframe |
| Management of Organisations | Compulsory | 6 | 1st four-month period |
| Economics and financial management of projects | Compulsory | 6 | 1st four-month period |
| Management, Leadership and Development of People | Compulsory | 6 | 1st four-month period |
| Data analysis and decision making | Compulsory | 6 | 1st four-month period |
| Media and Communication Management | Compulsory | 6 | 1st four-month period |
| Tourism as a dynamic phenomenon | Compulsory | 3 | 2nd four-month period |
| Management of cultural and entertainment organisations and projects | Optional | 9 | 2nd four-month period |
| Institutional and Legal Framework of Cultural Management | Elective | 3 | 2nd four-month period |
| Management of Sports and Recreational Organisations and Projects | Elective | 9 | 2nd four-month period |
| Institutional and legal framework of sport management | Elective | 3 | 2nd four-month period |
| Innovation and digital strategy | Compulsory | 3 | 2nd four-month period |
| External academic internships | PAE | 6 | 2nd four-month period |
| Master's Thesis | TFM | 6 | 2nd four-month period |
At UAX Mare Nostrum we understand that making your personal, professional and academic life compatible is essential. That is why our online methodology is designed to offer you a flexible, accessible educational experience focused on your needs:
In addition, you will have full access to the UAX Mare Nostrum campus in Malaga, where you will be able to carry out administrative procedures, resolve doubts and enjoy its facilities.
Our degree is official, verified by the Council of Universities and fully valid in Spain, as well as in the European Higher Education Area.
It is recognised by the Education Systems of Latin America, being recognised and approved by the different Ministries of Education in Latin America:
SENESCYT, MEN (MinEducation), SEP, Mescyt, among others, automatically.
The Master's Degree in Culture, Sport, Media and Entertainment Management is aimed at university graduates and professionals who wish to specialise in the management, planning and development of projects in the cultural, sport, media and entertainment sectors.
The programme is especially aimed at profiles from the fields of:
This master's degree is ideal both for those who aspire to develop their career in areas such as cultural management, sports management, event organisation, cultural tourism, media or entertainment production, as well as for those who are looking to start up or promote their own project in these constantly changing sectors.
Number of new entry places offered: 40
The master's degree incorporates a continuous programme of masterclasses, professional seminars and practical activities given by managers and professionals from the cultural, sports, media and entertainment sectors.
Masterclass by Pino Siaglocco, President of Live Nation Spain
Masterclass by Javier Tomás, Managing Director of Live Nation Creative Spain
Masterclass by Ana Valdovinos, CEO of Ticketmaster Spain
Masterclass by Hugo Albornoz, Brand Partnership Director Iberia of Superstruct Entertainment
Exclusive workshops on negotiation in the entertainment industry and creativity applied to communication and marketing campaigns.
All fields are required
Scholarships and grants to study in UAX Mare Nostrum
We know that studying is an investment. That's why we want to eliminate economic barriers and make it easy for you. Fill in the form and discover, with the help of our advisors, the scholarships, agreements and personalised grants that best suit your situation.
Ministerio de Educación, Formación Profesional y Deportes
Conoce la información sobre las becas y ayudas convocadas por el ministerio de educación, formación profesional y deporte, según los diferentes tipos y niveles de enseñanza.
Ayuntamiento de Málaga
Programa de becas dirigido a estudiantes empadronados en Málaga que acrediten excelencia académica. Ofrece matrícula gratuita en grados y postgrados, siempre que se mantengan durante toda la experiencia académica las condiciones que dieron origen a la concesión de la beca.
Atracción al Talento Investigador Predoctoral
Apoyo financiero para estudiantes sobresalientes que quieran desarrollar investigaciones innovadoras y contribuir al avance del conocimiento en sus disciplinas.
Si ya has decidido dar el paso, formaliza tu matrícula con antelación y benefíciate de una ayuda directa. Una forma de premiar tu compromiso y planificar tu futuro con ventaja.
Estudiantes de Iberoamérica
Programa dirigido a ciudadanos iberoamericanos o extranjeros con residencia legal en países de influencia de la OEI. La beca cubre un 50% de descuento sobre el coste total de docencia.
Estudiantes de Ecuador
Programa dirigido a ciudadanos con nacionalidad y/o residencia ecuatoriana que deseen realizar una maestría en línea en España. La beca cubre un 50% de descuento sobre el coste total de docencia.
2025 II Edición
Ayudas para estudiantes de FP de grado superior, grado, posgrado o máster matriculados en universidades españolas con convenio Santander. Un complemento económico para apoyarte durante la realización de tus prácticas profesionales.
Si te graduaste en UAX y ahora estás pensando en cursar una nueva titulación, queremos seguir acompañándote. Por eso te ofrecemos una ayuda del 10% sobre el importe de docencia.
Si tienes un familiar directo (hasta 2º grado) matriculado en UAX, puedes beneficiarte de una ayuda del 5% sobre el importe de docencia. Porque estudiar en familia es aún mejor.
Estudiar dos titulaciones a la vez es un reto, y queremos apoyarte. Si ya estás en UAX y te matriculas en una segunda carrera, contarás con una ayuda sobre tu reserva y matrícula.
Si quieres seguir formándote con nosotros y pasar de Ciclos Formativos a Grado, de Grado a Grado o de Grado a Postgrado, apostamos por ti con una ayuda de hasta el 25% sobre la docencia.
Si tienes un buen expediente académico, queremos reconocer tu talento con una beca pensada para estudiantes de nuevo ingreso. (Excluye grado en Medicina).
Si eres deportista de alto rendimiento, en UAX queremos ayudarte a compaginar tu pasión con tus estudios. Te ofrecemos ayudas específicas que pueden llegar hasta el 50% del importe de tu matrícula.
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