Own degree
Bring music to life. Design, produce and manage the concerts of tomorrow.
Live music is experience, industry and shared emotion. Festivals, tours, venues, events and new live formats are part of a constantly evolving ecosystem.
This master's degree trains you as a professional in live music management, preparing you to lead real projects from within the industry: concert production, management, logistics, budgeting, negotiating with artists and promoters, and working directly with active professionals. Practical training, connected to the sector and aimed at turning your passion for music into a profession.
In collaboration with:
| SEMESTRE | ASIGNATURA | ECTS | CARÁCTER |
| 1 | Aspectos teóricos, sociales y culturales de la música en directo | 6 | OB. |
| 1 | Management y booking | 6 | OB. |
| 1 | Ámbito legal y jurídico | 4 | OB. |
| 1 | Comunicación, marketing y patrocinios | 8 | OB. |
| 1 | Sponsorships, alianzas y desarrollo de negocio | 6 | OB. |
| 2 | Operaciones de la música en directo | 6 | OB. |
| 2 | Ticketing y gestión de ingresos | 6 | OB. |
| 2 | Producción | 6 | OB. |
| 2 | Prácticas Externas | 6 | OB. |
| 2 | Trabajo Final de Máster | 6 | OB. |
Plan de Estudios Máster en Gestión de la Música en Directo
No hay datos disponibles.
*Character: BT: Basic Training, Ob: Required, Op: Optional
Ana Gómez de Castro
PR, CSR and Education Director of Live Nation Spain. With experience in management, production and development of projects in international environments, her career combines the coordination of teams and the execution of cultural initiatives with a strategic vision oriented towards the sustainability and growth of projects in the sector.
Pedro Martínez-Vega
Pedro Martínez-Vega is an economist, promoter and consultant specialising in the live music and entertainment industry, with more than twenty years of experience in the development of cultural projects and innovative business models. He has participated in key operations in the sector, such as the transformation of Grupo Pacha together with Trilantic and the expansion of brands such as Woomoon or Toyroom, as well as in strategic processes linked to companies such as Glaciar Music or ECOALF. He currently directs Resonance Projects, from where he promotes initiatives that connect culture and industry, such as Revolution65 at the Teatro Real. Her profile combines financial vision, in-depth knowledge of live entertainment and experience in branding, sponsorship and audience development, providing a highly relevant strategic perspective for the sector.
María Abejaro
María Abejaro is Sponsorship Director at Live Nation Entertainment and Sponsorship Director of Mad Cool Festival. A specialist in marketing and strategic alliance development in the live music industry, she has a strong background in events, branding and experiential marketing. She leads partnership strategies between brands and major music productions, designing experiences that connect with audiences through live music. His profile combines strategic vision, creativity and in-depth knowledge of the festival and entertainment ecosystem, as well as teaching and dissemination experience in the field of events and sponsorship.
Nacho Cordoba
Head Promoter at Live Nation Entertainment Spain, is one of the key profiles in the promotion of live music, leading the strategy of concerts and tours in the national market. He has been involved in some of the sector's main projects, including festivals and major productions, with a comprehensive vision of the live music business. His profile combines operational experience, negotiation skills with artists and management, and a deep understanding of the concert and festival ecosystem.
Joe Pérez-Orive
Joe Pérez-Orive is one of the most recognized profiles in marketing and creativity in the music industry, with an outstanding international career in companies such as Live Nation, Ticketmaster, Universal Music, Warner Chappell or Hard Rock Café. Currently Head of Creative at Live Nation, he has developed his career in key areas such as marketing, A&R, content and artistic development, combining a strong strategic vision with a differential creative sensibility. His experience covers both live entertainment and audiovisual, having participated in projects for brands and platforms such as Movistar+, SEAT or Ballantine's, as well as in high-impact formats such as Operación Triunfo. Her profile brings to the master's degree a transversal, creative approach that is deeply connected to the reality of the music industry and live entertainment.
Raquel Osuna
Senior Marketing Manager at Live Nation, her experience lies in working directly with campaigns, content and communication with audiences, contributing to the visibility and positioning of projects within live entertainment. Her profile provides the master's degree with a practical and up-to-date vision of how marketing strategies are designed and implemented on a day-to-day basis in the music industry.
Sergio Rubio
Sergio Rubio is the Operations Director of Live Nation Spain, with experience in the development and management of projects within the live entertainment sector. His career focuses on the operation and execution of events, participating in the coordination of key processes related to production, team management and project implementation in real environments. His profile provides the master's degree with a practical and direct vision of the inner workings of the industry, bringing students closer to the processes and dynamics that make the implementation of concerts, tours and festivals possible.
The master's degree connects you directly with the professional reality of live music through exclusive experiences linked to the live entertainment industry.
Throughout the programme you will participate in:
These experiences will allow you to learn from within the industry, expand your professional network and understand the real workings of live entertainment.
The master's degree includes professional internships and real-life experience in leading companies in the live entertainment sector, allowing you to take your first professional steps in the live music industry.
You will be able to do internships and collaborations with entities and projects linked to:
Director of PR, CSR and Education at Live Nation Spain, with a key role in the connection between industry, training and talent development. Her career combines management and coordination of cultural projects in international environments with a strategic vision oriented towards sustainability and growth in the entertainment sector.
Director of Sponsorships at Live Nation Entertainment and Mad Cool Festival, specialising in marketing and strategic alliances in live music. She leads the development of partnerships between brands and major music productions, designing experiences that connect with audiences through live entertainment.
A reference in marketing and creativity in the music industry, with an outstanding international career in companies such as Live Nation, Ticketmaster, Universal Music and Warner Chappell. Currently Head of Creative at Live Nation, he combines strategic vision and creative sensibility in live music projects, audiovisual and major brands in the sector.
Head Promoter at Live Nation Entertainment Spain, with a key role in concert and touring strategy in the national market. He has led large-scale projects in live music and festivals, bringing a comprehensive vision of the live business and the concert ecosystem.
Senior Marketing Manager at Live Nation, with direct experience in campaigns, content and communication with live entertainment audiences. He brings a practical and up-to-date vision of how marketing strategies are designed and implemented on a day-to-day basis in the music industry.
Operations Director of Live Nation Spain, with experience in the development and management of projects within live entertainment. He brings a direct vision of the operation and execution of events, bringing a real understanding of how concerts, tours and festivals are put into action.
All fields are required
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In collaboration with:
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