Higher Online Technician in Marketing and Advertising

Dual training in virtual mode:

Based on the Organic Law 3/2022 from the academic year 24-25 different significant novelties are introduced in the Vocational Training system in Spain.

• Virtual DUAL Methodology: Those students who take a distance vocational training course will concentrate the internships in a single period of 500 hours in the second year. They will be able to access them after passing 30% of the professional modules and having a favourable report from the teaching staff.

_{^{This changeover to the new Dual VET regulations (a standard version for the whole country except for the order of the modules and the teaching load set by each Autonomous Community) affects all first-year courses in any of their modalities (face-to-face or virtual) except for the Higher Cycle in Dietetics, which remains in the LOGSE training plan, prior to the current LOE*.}}

At UAX you will be connected to the sector from day one through prestigious lectures, attendance at industry events, masterclasses from industry professionals and much more.

You will participate in real projects with companies like Santander and you will experience the reality of an advertising agency through a workshop where you will face real cases.

You'll do 370 hours of internships and you'll be able to benefit from our more than 8,000 agreements with companies of all kinds.

Discover some of the companies where other uax students have done their internships:

• The Cocktail
• Mccann
• RK People
• Movistar Riders
• Leroy Merlin
• Telefónica
• NH hotels
• Mapfre
• Melia Hotels
• Iberdrola
• GFK
• World Marketing Surfers
• Someproduce
• Mr Potato
• Mr Garcia
• Nota Bene

UAX FP offers you the possibility to take a unique certification in artificial intelligence applied to digital marketing:

• Certificate in AI Applied to Digital Marketing: Intelligent Strategies
  • Module 1: Introduction to big data and artificial intelligence
  • Module 2: Artificial intelligence in digital marketing strategies
  • Module 3: Marketing content generation with generative AI
  • Module 4: Prompt engineering strategies
  • Module 5: Artificial intelligence for marketing automation
  • Module 6: AI and ROI in marketing. Analysis and monitoring
  • Module 7: Responsible and ethical AI in marketing applications
  • Module 8: Final project

Aimed at students of the Higher Level Training Cycle in Marketing and Advertising by distance learning. With a practical and theoretical approach, this course will provide you with the necessary skills to apply artificial intelligence solutions in digital marketing campaigns and optimise results in business environments.

• Mode: Online
• Duration: 150 hours

Consult your advisor and receive complementary information about the certification to resolve all your doubts and find out all the details of the programme.

Request your personalised validation plan

If you have already studied another degree before, you want to change centre, or you are planning to study a degree after your cycle, at UAX we have the perfect plan for you.

Contact us and find out about your personalised and free validation plan, designed according to the studies you have taken and those you want to study.

You can access this Higher Level Training Cycle if:

• You are 18 years old or you turn 18 in the year in which the training course begins.
• You are over 16 years old and you are registered as a worker, you are a high-level sportsperson or you have an illness, physical difficulty or dependence that prevents you from attending the training cycle in person.

In addition, you must have at least one of the following academic qualifications:

• Baccalaureate (LOE or LOGSE).
• Specialist Technician or Higher Vocational Training Technician Degree.
• Intermediate Vocational Training Technician's Degree
• Training Cycle or Intermediate Degree
• University Degree
• COU or Pre-university Certificate
• Document that proves that you have passed the 2nd year of any modality of the experimental Baccalaureate.
• Certificate of successful completion of the entrance exams to higher level training cycles.

Number of new admission places offered

• 80 places

In the Higher Technical Degree in Marketing and Advertising at UAX you will learn everything you need to stand out in a creative and constantly evolving sector. You will discover how to design advertising campaigns, manage social networks, analyse markets, organise events and create digital marketing strategies.

Studying Marketing and Advertising at UAX FP opens the doors to a dynamic, creative and constantly evolving sector, with high employability and multiple career opportunities. You will develop digital, strategic and communication skills that are highly valued by companies.

Discover more reasons to study Marketing and Advertising

A graduate in Marketing and Advertising can perform functions such as:

• Planning and execution of marketing and advertising campaigns
• Social media and digital marketing management
• Market research and data analysis
• Event organisation and public relations
• Designing promotional materials
• Customer service and customer loyalty
• Launching and positioning of products and services

At UAX FP you can study the Higher Technician in Marketing and Advertising in 100% online mode, which allows you to study at your own pace and combine your training with other activities. In addition, the programme includes internships (which can be validated) in leading companies in the sector, guaranteeing practical training adapted to the labour market.