Microcredential
Online
Find out how businesses attract, convert and retain customers in digital environments to drive sustainable growth.
In an increasingly digital and competitive environment, the ability to attract customers, optimise conversion processes and accelerate growth has become a strategic advantage for businesses and professionals.
The Growth Hacking & Digital Sales micro-credential offers an introduction to the models and strategies that enable organisations to generate growth, combining a business perspective with the fundamentals of digital marketing, sales and customer loyalty.
Throughout the course, you will learn how customer acquisition and conversion processes are designed, what dynamics drive the growth of digital businesses, and how the relationship between marketing, sales and value creation is integrated.
Upon completion of the micro-credential, you will be able to:
A course designed to help you understand how companies generate growth in increasingly digital and customer-focused markets.
This micro-credential is aimed at university students, graduates and professionals in the fields of business, marketing, sales or entrepreneurship, as well as anyone interested in understanding how organisations drive growth in digital environments.
It is also particularly useful for entrepreneurs and small business owners who wish to gain an introductory understanding of customer acquisition, conversion and business development.
Its professional application enables you to:
The micro-credential is delivered via a 100% online, self-guided and individualised methodology, designed to allow learners to balance their studies with their academic or professional commitments.
The course is based on:
Duration and commitment
At the end of the micro-credential, you will obtain a university micro-credential certificate issued by the Universidad Alfonso X el Sabio (UAX).
Micro-credentials are training courses:
