Title
Bring music to life. Design, produce and manage the concerts of tomorrow.
Live music is an experience, an industry and a shared emotion. Festivals, tours, venues, events and new live formats are all part of a constantly evolving ecosystem.
This Master’s programme trains you to become a live music management professional, preparing you to lead real-world projects from within the industry: concert production, management, logistics, budgeting, negotiating with artists and promoters, and working directly with practising professionals. A practical course, closely linked to the sector and designed to turn your passion for music into a career.
In collaboration with:
This Master’s degree, developed in collaboration with Live Nation, a global leader in live entertainment, trains you to conceive, produce and manage live music projects within today’s industry: concerts, festivals, tours, events and new formats of musical experience.
The programme offers a comprehensive and strategic overview of the live music business, combining key areas such as show production, event management, cultural management, music marketing, ticketing, legislation, financing and logistics. Throughout the Master’s programme, you will work on real-world projects and experiences, directly linked to the professional sector, which will enable you to understand how decisions are made in real-world industry settings.
In addition to technical knowledge, you will develop key skills for your professional career, such as leadership, entrepreneurship, team management and decision-making, which are essential for thriving in a dynamic and highly competitive sector.
Through the UAX Skills School, you will have access to professional certifications that enhance your profile and add distinctive value to your CV, aligning it with the real needs of the live entertainment job market.
The partnership with Live Nation brings you closer to the professional reality of the sector through exclusive masterclasses and workshops led by executives and practising professionals specialising in negotiation, event production, sustainability and applied creativity. The Master’s programme also includes work placements with companies in the sector and hands-on experience with real events and productions, helping you to build a network of key contacts to launch or consolidate your professional career.
The teaching staff comprises active professionals from the music and live entertainment industry, including promoters, producers, managers, and marketing and ticketing specialists, ensuring that the programme is up-to-date, practical and closely aligned with the sector’s real-world demands.
| SEMESTRE | ASIGNATURA | ECTS | CARÁCTER |
| 1 | Aspectos teóricos, sociales y culturales de la música en directo | 6 | OB. |
| 1 | Management y booking | 6 | OB. |
| 1 | Ámbito legal y jurídico | 4 | OB. |
| 1 | Comunicación, marketing y patrocinios | 8 | OB. |
| 1 | Sponsorships, alianzas y desarrollo de negocio | 6 | OB. |
| 2 | Operaciones de la música en directo | 6 | OB. |
| 2 | Ticketing y gestión de ingresos | 6 | OB. |
| 2 | Producción | 6 | OB. |
| 2 | Prácticas Externas | 6 | OB. |
| 2 | Trabajo Final de Máster | 6 | OB. |
Plan de Estudios Máster en Gestión de la Música en Directo
No hay datos disponibles.
*Character: BT: Basic Training, Ob: Required, Op: Optional
Ana Gómez de Castro
Head of PR, CSR and Education at Live Nation Spain. With experience in management, production and project development in international settings, her career combines team coordination and the implementation of cultural initiatives with a strategic vision focused on sustainability and the growth of projects within the sector.
Pedro Martínez-Vega
Pedro Martínez-Vega is an economist, promoter and consultant specialising in the live music and entertainment industry, with over twenty years’ experience in developing cultural projects and innovative business models. He has been involved in key operations within the sector, such as the transformation of the Pacha Group alongside Trilantic and the expansion of brands such as Woomoon and Toyroom, as well as strategic processes linked to companies such as Glaciar Music and ECOALF. He currently heads Resonance Projects, where he drives initiatives that bridge culture and industry, such as Revolution65 at the Teatro Real. His profile combines financial acumen, in-depth knowledge of live entertainment and expertise in branding, sponsorship and audience development, bringing a strategic perspective that is highly relevant to the sector.
María Abejaro
María Abejaro is Sponsorship Director at Live Nation Entertainment and Sponsorship Director for Mad Cool Festival. A specialist in marketing and the development of strategic partnerships within the live music industry, she has a solid track record in events, branding and experiential marketing. She leads partnership strategies between brands and major music productions, designing experiences that connect with audiences through live music. Her profile combines strategic vision, creativity and in-depth knowledge of the festival and entertainment ecosystem, as well as teaching and outreach experience in the field of events and sponsorship.
Nacho Córdoba
Head Promoter at Live Nation Entertainment Spain, he is one of the key figures in live music promotion, leading the strategy for concerts and tours in the domestic market. He has been involved in some of the sector’s major projects, including festivals and large-scale productions, and possesses a comprehensive understanding of the live music business. His profile combines operational experience, the ability to negotiate with artists and their management, and a deep understanding of the concert and festival ecosystem.
Joe Pérez-Orive
Joe Pérez-Orive is one of the most recognised figures in marketing and creativity within the live music industry, with an outstanding international track record at companies such as Live Nation, Ticketmaster, Universal Music, Warner Chappell and Hard Rock Café. Currently Head of Creative at Live Nation, he has built his career in key areas such as marketing, A&R, content and artist development, combining a strong strategic vision with a distinctive creative sensibility. His experience spans both live entertainment and the audiovisual sector, having worked on projects for brands and platforms such as Movistar+, SEAT and Ballantine’s, as well as high-impact formats such as Operación Triunfo. Her background brings a cross-disciplinary, creative perspective to the master’s programme, one that is deeply connected to the realities of the live music and live entertainment industries.
Raquel Osuna
Senior Marketing Manager at Live Nation, her expertise lies in working directly on campaigns, content and audience engagement, contributing to the visibility and positioning of projects within the live entertainment sector. Her background brings to the master’s programme a practical and up-to-date perspective on how marketing strategies are designed and implemented in the day-to-day running of the live music industry.
Sergio Rubio
Sergio Rubio is the Director of Operations at Live Nation Spain, with experience in developing and managing projects within the live entertainment sector. His career has focused on the operations and execution of events, involving him in the coordination of key processes related to production, team management and the implementation of projects in real-world settings. His background brings a practical and direct insight into the inner workings of the industry to the master’s programme, giving students an understanding of the processes and dynamics that make it possible to organise concerts, tours and festivals.
The master's degree connects you directly with the professional reality of live music through exclusive experiences linked to the live entertainment industry.
Throughout the programme you will participate in:
These experiences will allow you to learn from within the industry, expand your professional network and understand the real workings of live entertainment.
The master's degree includes professional internships and real-life experience in leading companies in the live entertainment sector, allowing you to take your first professional steps in the live music industry.
You will be able to do internships and collaborations with entities and projects linked to:
Partnership with Live Nation: a genuine connection with the music industry
Learn from practising industry professionals
Head of PR, CSR and Education at Live Nation Spain, playing a key role in bridging the gap between the industry, training and talent development. Her career combines the management and coordination of cultural projects in international settings with a strategic vision focused on sustainability and growth within the entertainment sector.
Head of Sponsorship at Live Nation Entertainment and Mad Cool Festival, specialising in marketing and strategic partnerships within the live music sector. She leads the development of partnerships between brands and major music productions, designing experiences that connect with audiences through live entertainment.
A leading figure in marketing and creativity within the music industry, with an outstanding international career at companies such as Live Nation, Ticketmaster, Universal Music and Warner Chappell. Currently Head of Creative at Live Nation, he combines strategic vision and creative flair in live music and audiovisual projects, as well as for major brands in the sector.
Head Promoter at Live Nation Entertainment Spain, playing a key role in the strategy for concerts and tours in the domestic market. He has led large-scale projects in live music and festivals, bringing a comprehensive understanding of the live entertainment business and the concert ecosystem.
Senior Marketing Manager at Live Nation, with direct experience in campaigns, content and communication with live entertainment audiences. He brings a practical and up-to-date vision of how marketing strategies are designed and implemented on a day-to-day basis in the music industry.
Operations Director of Live Nation Spain, with experience in the development and management of projects within live entertainment. He brings a direct vision of the operation and execution of events, bringing a real understanding of how concerts, tours and festivals are put into action.
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Ayudas para alumnos con discapacidad igual o superior al 33% que cursen estudios en las universidades o centros superiores de enseñanzas artísticas de la Comunidad de Madrid.
Ministry of Education, Vocational Training and Sport
Find out about the scholarships and grants offered by the Ministry of Education, Vocational Training and Sport, categorised by type and level of education.
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This programme is aimed at Ibero-American citizens or foreign nationals legally resident in countries within the OEI’s sphere of influence. The scholarship covers a 50% discount on the total tuition fees.
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Students from Ecuador
This programme is aimed at citizens with Ecuadorian nationality and/or residence who wish to study an online master’s degree in Spain. The scholarship covers a 50% discount on the total tuition fees.
This is a specialised programme that prepares students to manage and organise concerts, festivals, tours and music events, developing skills in production, promotion, marketing, ticketing and project management within the live music industry.
The partnership with Live Nation, a global leader in live entertainment, gives students an insight into the professional world of the music industry through masterclasses, workshops, industry-related projects, networking with practising professionals and work placement opportunities with companies in the live music sector.
The Master’s in Live Music Management is taught on a face-to-face basis at the UAX Madrid Chamberí Campus, a setting closely linked to the city’s professional music, culture and entertainment scene.
The Master’s in Live Music Management is delivered as a face-to-face programme, offering a practical learning experience with strong links to the industry through real-world projects, workshops, masterclasses and activities with industry professionals.
A Master’s degree in music management provides students with knowledge of concert and festival production, music project management, marketing and communication, ticketing, artist booking, negotiation, logistics, funding and the workings of the live music industry. In addition, students develop the skills needed to lead events, manage teams and create projects within the music sector.
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