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+34 91 910 01 70
Train as a marketing and advertising technician to create strategies that make a difference in the business sector and join one of the most dynamic and creative professions.
Studying the Higher Cycle in Marketing and Advertising designed by large UAX companies is a commitment to employability and professionalisation in a growing sector.
We offer a programme developed in collaboration with the consultancy firm The Cocktail that allows you to experience for yourself the most current reality of companies and that incorporates the latest developments and tools in digital marketing.
Live an authentic university experience in our campus of more than 1,000,000m2 with co-working areas, hybrid classrooms and unique spaces for coexistence, learning and sport.
What will you learn?
In addition, you will be able to continue your studies with the Degree in Commercial and Marketing Management in just over two years.
Staff made up of marketing professionals
Social Media Manager and content creator for various projects. He has collaborated with brands such as KIA, NetApp, Huawei, Braun and Gillette.
He has extensive experience in the marketing and advertising sector, having worked as a key account, branding, performance and optimisation manager for brands such as O2, Telefónica, Burger King, ING and Disney.
He has more than twenty years of experience in banking, having worked in Caixabank, in the management team and in corporate banking.
Lecturer in Digital Marketing and Media and Communication Media in online mode.
Graduate in Business Administration and Management with extensive experience in the education sector. He has extensive experience in the business world, where he mainly works in management, administration and HR.
A graduate in Business Administration and Management, she combines her teaching work at the UAX with her work as an interim in the Murcia Regional Ministry of Education.
You will train at the Villanueva de la Cañada campus, a unique space of over 1 million square metres in Madrid, equipped with state-of-the-art technology. You will have access to essential services such as a gym, cafeteria and library, as well as computer labs, co-working areas and modern classrooms. Request information and arrange a personalised visit with our team of advisors.
Transfer students joining the 2nd year will follow the 2023/2024 syllabus, which is currently in the process of being phased out. You can see the subjects and ECTS in the following link:
Syllabus 2023-2024
TÉCNICO SUPERIOR EN MARKETING Y PUBLICIDAD
Primer Curso
ASIGNATURAS ANUALES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| D0120801 | Gestión económica y financiera de la empresa | OB | 13 |
| D0120802 | Políticas de marketing | OB | 13 |
| D0120803 | Marketing digital | OB | 12 |
| D0120804 | Investigación comercial | OB | 9 |
| D0120806 | Inglés profesional | OB | 5 |
| D0120807 | Itinerario personal para la Empleabilidad I | OB | 5 |
| D0120808 | FFE1 | OB | 0 |
| TOTAL: | 57 | ||
ASIGNATURAS OPTATIVAS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 1 | |
| TOTAL: | 1 | ||
Segundo Curso
ASIGNATURAS ANUALES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| D0220808 | Diseño y elaboración de material de comunicación | OB | 10 |
| D0220809 | Medios y soportes de comunicación | OB | 7 |
| D0220810 | Relaciones públicas y organización de eventos de marketing | OB | 7 |
| D0220811 | Trabajo de campo en la investigación comercial | OB | 7 |
| D0220812 | Lanzamiento de productos y servicios | OB | 6 |
| D0220813 | Atención al cliente, consumidor y usuario | OB | 5 |
| D0220814 | Itinerario personal para la Empleabilidad II | OB | 5 |
| D0220815 | Digitalización aplicada a los sectores productivos | OB | 3 |
| D0220816 | Sostenibilidad aplicada al sistema productivo | OB | 3 |
| D0220818 | Proyecto Intermodular de marketing y publicidad | OB | 5 |
| D0220819 | FFE2 | OB | 0 |
| TOTAL: | 58 | ||
ASIGNATURAS OPTATIVAS
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| Optativa | OP | 1 | |
| TOTAL: | 1 | ||
Lista de Asignaturas Optativas
ASIGNATURAS ANUALES
| Code | Subjects | Character* | ECTS |
|---|---|---|---|
| D0120805 | Ampliación de inglés profesional (GS) | OP | 0 |
| D0220817 | Ampliación de marketing digital | OP | 5 |
| TOTAL: | 5 | ||
*Character: BT: Basic Training, Ob: Required, Op: Optional
Dual training in on-site mode:
Based on the Organic Law 3/2022 from the academic year 24-25 different significant novelties are introduced in the Vocational Education and Training system in Spain
The new VET Law establishes two models of dual VET: the general model and the intensive model. The general model replaces the previous "classroom mode" and work placements in companies will represent between 20-35% of training hours, depending on the type of VET. In the intensive model, companies will assume 35-50 % of the training time. All higher vocational training cycles of UAX FP belong to the general model.
This changeover to the new Dual VET regulations (a standard version for the whole country except for the order of the modules and the teaching load set by each Autonomous Community) affects all first degree courses in any of their modalities (face-to-face or virtual) except for the Higher Cycle of Dietetics, which remains in the LOGSE training plan, prior to the current LOE*.
Estudiando el Técnico Superior en Marketing y Publicidad, te prepararás para responder a las demandas de un sector digitalizado, trabajando con software y herramientas especializadas de marketing digital que te permitirán marcar la diferencia en tu futuro profesional.
UAX FP offers you the possibility to take a unique certification in artificial intelligence applied to digital marketing:
Aimed at students of the Higher Level Training Cycle in Marketing and Advertising by distance learning. With a practical and theoretical approach, this course will provide you with the necessary skills to apply artificial intelligence solutions in digital marketing campaigns and optimise results in business environments.
Consult your advisor and receive complementary information about the certification to resolve all your doubts and find out all the details of the programme.
You can access this Higher Level Training Cycle if:
In addition, you must have at least one of the following academic qualifications:
At UAX FP you will be connected to the sector from day one through prestigious lectures, attendance at industry events, masterclasses by industry professionals and much more. You will participate in real projects with companies like Santander and you will experience the reality of an advertising agency through a workshop where you will face real cases. Discover some of the companies where other uax students have done their internships:
Once received, we will contact you to confirm your legal requirements for access, and advise you on the steps to formalize your place reservation.
It's that easy, send us your registration and we will contact you to help you make your dream come true!
We need to know a little about you so that we can give you a personalised service.
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