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Bring music to life. Design, produce and manage the concerts of tomorrow.
Live music is experience, industry and shared emotion. Festivals, tours, venues, events and new live formats are part of a constantly evolving ecosystem.
This master's degree trains you as a professional in live music management, preparing you to lead real projects from within the industry: concert production, management, logistics, budgeting, negotiating with artists and promoters, and working directly with active professionals. Practical training, connected to the sector and aimed at turning your passion for music into a profession.
In collaboration with:
This master's degree, developed in collaboration with Live Nation, a global leader in live entertainment, trains you to conceive, produce and manage live music projects within the current industry: concerts, festivals, tours, events and new music experience formats.
The programme offers a comprehensive and strategic vision of the live music business, combining key areas such as show production, event management, cultural management, music marketing, ticketing, legislation, financing and logistics. Throughout the master's degree you will work on real projects and experiences, directly linked to the professional sector, which will allow you to understand how decisions are made in real industry environments.
In addition to technical knowledge, you will develop key skills for your professional career, such as leadership, entrepreneurship, team management and decision-making, which are essential to develop in a dynamic and highly competitive sector.
Through the UAX Skills School, you will be able to access professional certifications that reinforce your profile and provide a differential value to your CV, aligning it with the real needs of the live entertainment labour market.
The collaboration with Live Nation brings you closer to the professional reality of the sector through exclusive masterclasses and workshops given by managers and active professionals, specialised in negotiation, event production, sustainability and applied creativity. The master's degree also includes internships in companies in the sector and experiences linked to real events and productions, facilitating the creation of a network of key contacts to start or consolidate your professional career.
The faculty is made up of active professionals in the music and live entertainment industry, such as promoters, producers, managers and marketing and ticketing managers, guaranteeing up-to-date, practical training that is connected to the real demands of the sector.
Syllabus Master's Degree in Live Music Management
No hay datos disponibles.
*Character: BT: Basic Training, Ob: Required, Op: Optional
Ana Gómez de Castro
PR, CSR and Education Director of Live Nation Spain. With experience in management, production and development of projects in international environments, her career combines the coordination of teams and the execution of cultural initiatives with a strategic vision oriented towards the sustainability and growth of projects in the sector.
Pedro Martínez-Vega
Pedro Martínez-Vega is an economist, promoter and consultant specialising in the live music and entertainment industry, with more than twenty years of experience in the development of cultural projects and innovative business models. He has participated in key operations in the sector, such as the transformation of Grupo Pacha together with Trilantic and the expansion of brands such as Woomoon or Toyroom, as well as in strategic processes linked to companies such as Glaciar Music or ECOALF. He currently directs Resonance Projects, from where he promotes initiatives that connect culture and industry, such as Revolution65 at the Teatro Real. Her profile combines financial vision, in-depth knowledge of live entertainment and experience in branding, sponsorship and audience development, providing a highly relevant strategic perspective for the sector.
María Abejaro
María Abejaro is Sponsorship Director at Live Nation Entertainment and Sponsorship Director of Mad Cool Festival. A specialist in marketing and strategic alliance development in the live music industry, she has a strong background in events, branding and experiential marketing. She leads partnership strategies between brands and major music productions, designing experiences that connect with audiences through live music. His profile combines strategic vision, creativity and in-depth knowledge of the festival and entertainment ecosystem, as well as teaching and dissemination experience in the field of events and sponsorship.
Nacho Cordoba
Head Promoter at Live Nation Entertainment Spain, is one of the key profiles in the promotion of live music, leading the strategy of concerts and tours in the national market. He has been involved in some of the sector's main projects, including festivals and major productions, with a comprehensive vision of the live music business. His profile combines operational experience, negotiation skills with artists and management, and a deep understanding of the concert and festival ecosystem.
Joe Pérez-Orive
Joe Pérez-Orive is one of the most recognized profiles in marketing and creativity in the music industry, with an outstanding international career in companies such as Live Nation, Ticketmaster, Universal Music, Warner Chappell or Hard Rock Café. Currently Head of Creative at Live Nation, he has developed his career in key areas such as marketing, A&R, content and artistic development, combining a strong strategic vision with a differential creative sensibility. His experience covers both live entertainment and audiovisual, having participated in projects for brands and platforms such as Movistar+, SEAT or Ballantine's, as well as in high-impact formats such as Operación Triunfo. Her profile brings to the master's degree a transversal, creative approach that is deeply connected to the reality of the music industry and live entertainment.
Raquel Osuna
Senior Marketing Manager at Live Nation, her experience lies in working directly with campaigns, content and communication with audiences, contributing to the visibility and positioning of projects within live entertainment. Her profile provides the master's degree with a practical and up-to-date vision of how marketing strategies are designed and implemented on a day-to-day basis in the music industry.
Sergio Rubio
Sergio Rubio is the Operations Director of Live Nation Spain, with experience in the development and management of projects within the live entertainment sector. His career focuses on the operation and execution of events, participating in the coordination of key processes related to production, team management and project implementation in real environments. His profile provides the master's degree with a practical and direct vision of the inner workings of the industry, bringing students closer to the processes and dynamics that make the implementation of concerts, tours and festivals possible.
The master's degree connects you directly with the professional reality of live music through exclusive experiences linked to the live entertainment industry.
Throughout the programme you will participate in:
These experiences will allow you to learn from within the industry, expand your professional network and understand the real workings of live entertainment.
The master's degree includes professional internships and real-life experience in leading companies in the live entertainment sector, allowing you to take your first professional steps in the live music industry.
You will be able to do internships and collaborations with entities and projects linked to:
Our degree is official, verified by the Council of Universities and fully valid in Spain, as well as in the European Higher Education Area.
It is recognised by the Education Systems of Latin America, being recognised and approved by the different Ministries of Education in Latin America:
SENESCYT, MEN (MinEducation), SEP, Mescyt, among others, automatically.
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